On Episode #145 of the PricePlow Podcast, Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about manufacturing protein bars and high-protein snacks – especially from the ingredient perspective.

Arla Foods Ingredients is a subsidiary of Arla Foods, the world’s fourth-largest dairy company. We recently covered their platform of protein powders specifically designed for protein bars in our article, “Making Protein Bars WORK with Arla Foods Ingredients“, and decided it was time to bring in an expert.

Christian, who has a background in baking and food technology, focuses on the science of incorporating protein into baked goods, while Preston, an account manager, discusses Arla’s involvement in the health and performance nutrition sector as a whole.

They highlight the importance of ingredient selection in creating high-quality protein products, referencing a memorable protein brownie made with Arla’s ingredients that impressed at the Arnold 2024 expo.

https://blog.priceplow.com/podcast/protein-bar-science-arla-foods-ingredients-145

Video: Protein Bar Science and Ingredients with Christian Jonassen

https://www.youtube.com/watch?v=HDOdsUoHI4Y

Thanks so much to Christian and Preston for coming on and providing more education — we’ve tasted the difference, and it’s real!

Where to Follow Arla Foods Ingredients

Sign up for our Arla Foods Ingredients news alerts above, and subscribe to The PricePlow Podcast on any and all platforms — we appreciate reviews on iTunes and Spotify!

On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD, who comes on to explain some of the new formulas he’s been working on at the two companies since starting earlier this year.

Dom was invited to explain his new formulation, the forthcoming Revive MD Sleep supplement, but as we dive deeper, he continues to greatly impress in this episode. But then it gets even better:

Formulating with Feedback from Blood Work

We learned that Dominic dives deep into blood work, thanks to his work at the Revive Health clinics, and he now supports many of Raw Nutrition’s and Revive MD’s ambassadors and sponsored athletes. Through his monitoring of blood work and finding legitimate fixes, he’s been able to formulate some incredible supplements that truly move the needle for his athletes, and that expertise now gets passed on to Revive MD consumers.

Beyond Revive MD Sleep, we discuss some of the benefits of his other formulas, including Cortisol Support and Complete Vital. We also learn of his support in streamlining some of Revive MD’s other classic supplements, which will allow for fewer capsules coming soon in the future.

All told, Raw Nutrition and Revive are certainly in good hands – the data-driven path is one that their consumers should fully get behind.

https://blog.priceplow.com/podcast/dom-kuza-revive-raw-nutrition-144

Video: Dom Kuza Formulates with Real-World Feedback

https://www.youtube.com/watch?v=zPffv6V5jQU

Detailed Show Notes: Dom Kuza of Revive / Raw Nutrition

Where to Find Dom Kuza

Thanks to Dom for joining us and dropping some excellent information!

Sign up for our Raw Nutrition and Revive MD news alerts above, and don’t forget to subscribe to The PricePlow Podcast on your favorite platform — leave us a review on iTunes and Spotify!

Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small.

This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price.

We get into the economics and data (or lack thereof) for this decision, then catch up on other launches such as Ghost Energy (new flavor teased at the end), Clear Whey Isolate, Ghost Protein Cereal, minor changes to Legend ALL OUT, the Protein RTD, and the delayed-but-forthcoming Ghost Sleep supplement.

Looking to the Future: The Ghost 100 Year Plan

But a bigger-picture part of this discussion that cannot be missed is Dan’s discussion of the Ghost 100 Year Plan, where he’s focusing on building a legacy company the likes of Nike or Oreo that will outlast all of us. To do so, he’s building a “team of lifers”, who he refers to as teammates, not employees.

This was a great episode with some fun banter, supplement history and economics, rapid-fire product release discussion, and the big shop talk discussed above. Get in, and get ready for the huge Legend V4 tubs.

https://www.youtube.com/watch?v=ili8e5sdAuw

Show notes at https://blog.priceplow.com/podcast/dan-lourenco-ghost-lifestyle-143

Legend V4 Launch Special: Show Notes with Dan Lourenço

How to Find Dan

Dan’s still off Instagram! But you can follow him and his brands at the following locations:

You can also sign up for PricePlow’s Ghost Lifestyle news alerts so that you never miss a drop – and there are a lot of them to cover.

Subscribe to the The PricePlow Podcast on any platform and leave us a good review on iTunes and Spotify!

In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition (ISSN). We met Chad in Episode #141 — he’s an esteemed researcher in exercise science and nutrition. This episode delves deeper into the specifics of study design and the exploration of innovative ingredients in the supplement industry, namely NNB Nutrition’s RAMPS Dileucine (DL185) and GlucoVantage Dihydroberberine.

In this continuation, the focus shifts to the practical applications of Chad’s research and his insights into the latest trends and advancements in sports nutrition.

Chad kicks off the discussion by recounting his initial experiences with study design. He emphasizes the need for careful consideration to avoid common pitfalls and ensure the validity of the findings.

RAMPS Dileucine and GlucoVantage Dihydroberberine

The conversation then transitions to specific ingredients, with a spotlight on NNB Nutrition’s RAMPS Dileucine (DL185) and GlucoVantage Dihydroberberine. Chad shares his experiences with these compounds, discussing their potential benefits and the nuances of incorporating them into research studies. He provides valuable insights into the challenges and opportunities of working with novel ingredients, offering practical advice for both researchers and industry professionals.

GLP-1 Agonists

One of the key highlights of this episode is the discussion on targeting new areas of research, particularly GLP-1 agonists. Chad explores the potential of these compounds in weight management and metabolic health, drawing parallels with existing pharmaceutical interventions and the quest for natural alternatives. He outlines the steps involved in designing effective studies to evaluate these ingredients, emphasizing the importance of understanding their mechanisms of action and physiological impacts.

Throughout the episode, Chad’s expertise shines through as he navigates complex topics with ease, providing listeners with knowledge and practical takeaways. Whether you’re a researcher, a supplement industry professional, or simply a health enthusiast, this episode is packed with information and insights.

https://blog.priceplow.com/podcast/chad-kerksick-dileucine-dihydroberberine-glp-142

Video: Chad Kerksick Researches Dileucine, Dihydroberberine, and GLP-1

https://www.youtube.com/watch?v=JWH9rJ-sIbM

Show Notes with Chad Kerksick – Part 2 of 2

Where to Find Chad Kerksick Online

Read more on the PricePlow Blog

In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick, President of the International Society of Sports Nutrition (ISSN), to discuss his journey in exercise science and nutrition research. As a university professor and director of the Exercise and Performance Nutrition Laboratory at Lindenwood University, Chad has tons of experience, insights, and wisdom to share.

Chad begins with an overview of his academic and professional background, detailing his roles and responsibilities at Lindenwood University. He discusses the challenges of balancing his busy schedule with his desire to be more active on social media, and it’s our goal to bring him out to the media world more often.

The conversation then shifts to the opportunities for collaboration between academic labs and the industry, highlighting the value of attending conferences for networking and exploring potential partnerships. Chad shares insights into the types of research his lab conducts, including studies on exercise and nutritional interventions that impact health, performance, and recovery outcomes.

Elite research on elite athletes

One of the key highlights of the episode is Chad’s discussion of a unique case study on elite CrossFit athlete Tia-Clair Toomey. He details the process of collecting blood and stool samples to analyze changes in metabolites and the microbiome during intense training and competition, offering listeners a fascinating glimpse into the complexities of researching elite athletes.

Throughout the episode, Chad underscores the power of consistency in diet and exercise, sharing practical advice for maintaining a balanced lifestyle. He also touches on his key research areas, including protein supplementation, probiotics, and resistance exercise, providing valuable insights for both researchers and fitness enthusiasts.

This episode is the first of a two-part series aimed at introducing Chad to the PricePlow community and recapping the highlights of the ISSN 2024 conference. Part 2 of 2 is now posted, zeroing in on a couple of specific ingredients.

Chad Kerksick: Elite Performance Research & ISSN 2024 Recap | Episode #141″>https://blog.priceplow.com/podcast/chad-kerksick-issn-141

Video: Watch Chad Kerksick Discuss Research and ISSN 2024

https://www.youtube.com/watch?v=GMuvmSSidXc

Show Notes with Chad Kerksick – ISSN, Performance, and More

Where to Find Chad Kerksick Online

Read more on the PricePlow Blog

In Episode 140 of the PricePlow Podcast, we’re joined by Dr. Barrie Tan, founder of American River Nutrition, for an in-depth discussion about the powerful nutrient geranylgeraniol (GG, sold as GG-Gold) and its wide-ranging health benefits – especially with respect to muscle.

Dr. Tan, a renowned expert in the field of phytonutrients and the world’s authority on vitamin E, brings a wealth of knowledge and experience to the table, sharing insights from his extensive research on GG and other critical compounds. This episode offers listeners a sound understanding of GG’s role in human biochemistry, highlighting its importance as a building block for various biological processes and hormones.

The conversation begins with a brief introduction of Dr. Tan’s education and early research, followed by his career transition from academia to entrepreneurship — but he never stopped conducting and publishing research. It all began when he was studying the giant marigold flower (for eye health), which serendipitously led to the discovery of the annatto plant and its unique compounds, including tocotrienol, a lesser-known but potent form of vitamin E — and eventually, GG.

The critical functions of geranylgeraniol (GG) in the human body

Throughout the episode, Dr. Tan explores the critical functions of GG in the body, emphasizing its role in the synthesis of essential compounds such as CoQ10 and vitamin K2. He explains how GG supports muscle synthesis by aiding in the formation of skeletal muscle proteins and underscores the importance of maintaining adequate GG levels, especially as we age. The discussion also touches on the impact of statin drugs on GG production and the subsequent effects on muscle health and energy levels, highlighting the potential benefits of GG supplementation in mitigating these side effects.

As the conversation progresses, Dr. Tan explains the practical applications of GG supplementation, including its synergistic effects when combined with other nutrients like CoQ10 and Vitamin K2. He provides valuable insights into recommended dosages and the holistic benefits of using natural, endogenous nutrients to support overall health. The episode concludes with a surprising hot take on a certain mineral that he thinks we may get too much of.

Whether you’re a health enthusiast, an athlete, or simply curious about the latest advancements in nutritional science, this episode is full of valuable information and practical advice, and Dr. Tan is simply a fun speaker to listen to.

This one’s best watched on YouTube (below), as Dr. Tan shows a few examples, but you can also listen on iTunes, Spotify, or any RSS-enabled podcast app.

https://blog.priceplow.com/podcast/barrie-tan-gg-gold-muscle-140

Video: Watch Dr. Barrie Tan Discuss GG-Gold

https://www.youtube.com/watch?v=Zjra-NPHKkA

Show Notes with Dr. Barrie Tan – GG-Gold for Muscle!

Read more on the PricePlow Blog

The crew is back in Washington DC for the 2024 NPA Fly-In Day, held on May 22, 2024! This podcast was filmed the night before, featuring a star-studded cast that includes:

And it features Joey Savage as an added interviewer.

Unfortunately, our opening with Dan Fabricant and a bit of the beginning of Jim Emme’s interview was lost due to a corrupted memory card. Regardless, this is a knockout series of discussions ranging from the ongoing political issues in DC and at the states level to the incredible background and history of Rick, Mike, and Mark’s respective careers.

Get ready for a fantastic 2-hour conversation, and be sure to see the NPA’s Take Action page and join the organization at NPANational.org.

https://blog.priceplow.com/podcast/npa-dc-fly-in-day-2024

Video: Join the Fly-In Day Pre-Party

https://www.youtube.com/watch?v=S4R9TWp4Cq4

Detailed Show Notes: Jim Emme, Kyle Turk, Rick Collins, Mike DiMaggio, Mark LeDoux, and Dan Fabricant

Important Links

Thanks to Dan Fabricant and the NPA for hosting us. We met incredible people in the industry and are honored to represent the supplement industry in front of our congressmen.

Return to the PricePlow Podcast and don’t forget to subscribe on the platform of your choice.

In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner.

In the previous episode, Rob explained how goBHB was back on the market, and took us through some of the business dealings over the past decade with the ingredients.

With Gary, who has a background in biochemistry, we get into a lot of the scientific applications, focusing on using it as an energy source for cognitive support and performance.

New Product Applications with BHB

Gary uses quite a bit of BHB (beta-hydroxybutyrate), the ketone body that’s generated when beta-oxidizing fat. You create and circulate a lot of it when in a state of ketosis, but the keto diet is no longer the focus! Instead, Gary wants to emphasize the benefits that can be had when combining it with a carbohydrate-based diet, providing the best of both worlds.

After this episode, we’re excited to try the ingredient at higher doses, and are still looking forward to a pure L-BHB product, which is getting produced more efficiently.

https://blog.priceplow.com/podcast/gary-millet-gobhb-138

Video: BHB Science and Applications with Gary Millet

https://www.youtube.com/watch?v=3ERZoSycfYI

Show Notes

Where to Find Ketone Labs and Gary Millet

Thanks for jumping on the podcast, Gary — keep us in the loop with any scientific findings, even if unpublished!

Subscribe to the PricePlow Podcast on any platform, sign up for our Ketones Labs news alerts on PricePlow, and leave us a great review on iTunes and Spotify!

It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition.

Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast episode.

ISSN and the Industry Battle for Creatine

One of the recurring themes in the PricePlow Podcast is the insanity surrounding creatine, the naturally-found ATP booster that has hundreds of studies behind it, and an impeccable safety status. Since Joey was there from the start, we asked for his take, and got some incredible stories in the process.

ISSN 2024 is Coming!

Each year, ISSN hosts a conference where sports nutrition researchers, scientists, and related parties can come and present their latest work and findings.

This year’s conference is in Bonita Springs, Florida, coming a bit more than a month after the airing of this podcast. Joey explains how this is the best and most unique conference, and why interested parties should join and get involved.

Watch the video YouTube, listen on Spotify, or find PricePlow on iTunes or any RSS-based podcast app. This podcast has been sponsored by one of ISSN’s and PricePlow’s mutual partners, Cognizin® Citicoline.

https://blog.priceplow.com/podcast/jose-antono-issn-137

Video: Join Team PricePlow with Jose Antonio

https://www.youtube.com/watch?v=kjWPgLVkCCM

Detailed Show Notes with Jose Antonio

Where to Find Jose Antonio and ISSN

Thanks to Joey for joining us and bringing the entire industry up with you – we wouldn’t be here without you (seriously).

Subscribe to the PricePlow Podcast on your favorite platform and see our article on Cognizin, the sponsors of this Podcast. Leave some great reviews on iTunes and Spotify!

For our final installment of Podcasts held at the 2024 Vitamin Shoppe Brand Summit, we hosted Chris Gronkowski of Ice Shaker for a fun 20 minute discussion to get the story on how he started the growing business, which was first introduced to the world on the hit TV show, Shark Tank.

From the NFL to Shark Tank to the NFL: Chris Gronkowski’s Ice Shaker Story

In this episode, Chris details how he leveraged some success from his wife’s Etsy business — which was making more money than his NFL salary — into the most innovative shaker cup company in the entire space.

We learn about his experience on Shark Tank, and then get into some of the nuts and bolts of the various versions of Ice Shaker, and how he got it to where it is. We also get to learn about the numerous collaborations they have, which includes DragonBall Z and the NFL.

Watch on YouTube below, listen on Spotify, or find PricePlow on iTunes or any RSS-enabled podcast app. And of course, don’t forget to sign up for our Ice Shaker news alerts.

https://blog.priceplow.com/podcast/chris-gronkowski-ice-shaker-136

Video: Better Shaker Cups with Chris Gronkowski

https://www.youtube.com/watch?v=kl-J5gbp4Ug

Show Notes with Chris Gronkowski

Where to Find Chris Gronkowski and Ice Shaker

Thanks to Chris for joining us and leveling up the shaker cup industry!

Subscribe to the PricePlow Podcast on your favorite platform and sign up for our Ice Shaker news alerts on PricePlow. Leave some great reviews on iTunes and Spotify!