In this episode of the PricePlow Podcast, we welcome TJ Dillashaw, two-time UFC Bantamweight champion turned supplement entrepreneur, to discuss his journey from elite fighter to founder of Wild Society Nutrition. This fascinating conversation explores how TJ’s decades of competition experience, combined with hard-learned lessons about supplement quality and industry practices, led him to create a brand focused on clean, effective products for athletes and health-conscious consumers alike.

TJ shares his evolution from someone who “didn’t really care” about supplementation early in his career to becoming deeply knowledgeable about nutrition and ingredient quality. His frustrations with taking products he wouldn’t personally use, despite being sponsored by major brands, ultimately drove him to create Wild Society with a focus on natural flavoring, natural sweeteners, and third-party testing through Informed Sport certification. The discussion reveals a fighter’s mentality applied to business, emphasizing transparency, quality over margins, and building products that can “outlive” their founder.

Subscribe to the PricePlow Podcast for more conversations with industry innovators who are reshaping the supplement landscape through science, quality, and authentic purpose!

https://blog.priceplow.com/podcast/tj-dillashaw-168

Video: TJ Dillashaw Discusses Wild Society and Fighter-to-Founder Journey

https://www.youtube.com/watch?v=Sc7jThXfLZI

Detailed Show Notes: From UFC Champion to Supplement Innovator

Where to Follow and Learn More

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In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary efferaâ„¢ ingredient. This fascinating conversation traces Laura’s journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive proteins identical to those found in human milk.

From Black Market Discovery to Biotechnology Breakthrough: The Helaina Story

Laura, a food scientist by training, shares the unexpected inspiration behind Helaina – a 2015 podcast about people purchasing breast milk from strangers on the internet. This revelation led her to recognize that bodybuilders, athletes, cancer patients, and parents were all seeking the same thing: access to the bioactive proteins found exclusively in human milk. Rather than accepting this dangerous black market solution, Laura set out to replicate these components using precision fermentation technology.

Six years later, Helaina has launched efferaâ„¢, the world’s first commercially available human-identical lactoferrin ingredient produced through yeast fermentation. Unlike bovine lactoferrin extracted from cow’s milk, efferaâ„¢ is recognized by the human body as “self,” demonstrating superior bioavailability, reduced immunogenicity, and enhanced efficacy across multiple health applications from women’s health to athletic performance.

The discussion reveals compelling clinical data showing that participants taking bovine lactoferrin developed antibodies against the protein, while those taking efferaâ„¢ showed no immune response – a critical finding that validates the “human proteins for humans” hypothesis. Mike also shares his personal experience using lactoferrin to help manage dangerously high ferritin levels, providing real-world context for the ingredient’s iron-regulating capabilities.

Subscribe to the PricePlow Podcast for more conversations with pioneering entrepreneurs and scientists who are reshaping the supplement industry!

https://blog.priceplow.com/podcast/laura-katz-effera-lactoferrin-167

Video: Laura Katz Explains Human-Identical Lactoferrin Technology

https://www.youtube.com/watch?v=S7hEQcAeRFg

Detailed Show Notes: The Science and Business of Human Bioactive Proteins

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In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep scientific expertise to the conversation about this novel recovery-enhancing and mitochondria-supporting ingredient.

Ed Dosz & NutriScience’s MalTor: Revolutionizing Recovery Through Mitochondrial Support

The discussion explores MalTor’s development journey from initial concept to clinical validation, highlighting how this uniquely-complexed ingredient improves upon the individual benefits of taurine and L-malic acid. Ed explains the rigorous research process behind MalTor, including preclinical nematode studies and human clinical research conducted by Dr. Jose Antonio showing significant benefits for muscle recovery and pain threshold management after intense exercise.

Beyond recovery applications, the conversation ventures into MalTor’s potential for healthy aging, sports nutrition formulations, and synergistic combinations with other ingredients like citrulline. The episode also features an enlightening tangent into Ed’s background as the “Broccoli Guy,” where he shares fascinating insights about sulforaphane and optimal cooking methods to preserve broccoli’s bioactive compounds.

Subscribe to the PricePlow Podcast for more conversations with industry insiders on breakthrough ingredients and the science behind effective supplementation!

https://blog.priceplow.com/podcast/nutriscience-maltor-ed-dosz-166

Video: Ed Dosz Explains NutriScience’s MalTor – Taurine & Malic Acid Complexed

https://www.youtube.com/watch?v=jC7JzhKaEgA

Detailed Show Notes: The Science Behind MalTor with Ed Dosz

Where to Find Ed Dosz and Learn More About MalTor

Thank you to Ed for jo…

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In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company’s impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive’s journey from its roots in the spice trade to becoming a leader in standardized botanical extracts for both the dietary supplement and sports nutrition industries.

From Marigold Fields to Dopamine Boosters: Inside OmniActive’s Botanical Empire

Cody, Business Development Manager for OmniActive, shares his journey through the supplement industry and his experiences visiting OmniActive’s extensive agricultural operations in India, where they partner with over 10,000 local farmers. The discussion explores the company’s vertically integrated approach – from their 14-acre seed research facility near Bangalore where they develop hybridized botanical seeds, to their sustainable manufacturing plants powered by steam energy.

An Introduction to enXtra (Alpinia Galanga Extract)

The conversation dives deep into signature ingredients like enXtra (alpinia galanga extract), examining its mechanism of action through dopamine pathways and real-world application as a caffeine companion or alternative for sustained focus without sleep disruption.

Beyond their flagship ingredients Lutemax and enXtra, Mike, Ben, and Cody discuss OmniActive’s evolution from solid dose formats into powders and beverages, addressing flavor challenges with botanical extracts and exploring innovative delivery systems like freeze-dried fruit applications.

The episode also reveals upcoming innovations in women’s health ingredients and new clinical research set to be unveiled at Supply Side West. For anyone interested in botanical ingredients, sustainable manufacturing, or the science behind cognitive enhancers, this episode offers a fascinating glimpse into one of the industry’s most innovative ingredient suppliers.

https://blog.priceplow.com/podcast/omniactive-botanical-innovations-165

Video: Learn about OmniActive Health with Cody Flynn

https://www.youtube.com/watch?v=eTKSF2QQNnE

Detailed Show Notes: OmniActive’s Botanical Innovations

Where to Follow and Lear…

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For Episode #164 of the PricePlow Podcast, Ben Kane sits down with Cassie Smith (Senior Editorial Content Director at SupplySide) and Josh Long (Associate Editorial Director at SupplySide Supplement Journal) for a dynamic discussion recorded live at SupplySide Connect New Jersey 2025. This wide-ranging conversation dives into the most pressing issues facing the supplement industry today, with particular focus on the regulatory uncertainty created by changing tariff policies, FDA oversight challenges, and the evolving landscape of GLP-1 related products and claims.

The panel unpacks the complex implications of recent tariff changes on supplement ingredients from China, the ongoing evolution of FDA enforcement priorities under changing leadership, and the controversial marketing practices surrounding GLP-1 mimetics in the supplement space. Throughout the conversation, they highlight a critical need for industry unity, more nuanced discourse on regulatory matters, and a stronger focus on quality products that genuinely benefit consumers rather than minimal-effort “functional” products with questionable claims.

Make sure to subscribe to the PricePlow Podcast and stay up to date with the latest supplement industry news, regulatory developments, and emerging trends that impact both businesses and consumers.

https://blog.priceplow.com/podcast/supplyside-connect-new-jersey-2025-164

Video: Industry Trends & Regulatory Challenges at SupplySide Connect NJ 2025

https://www.youtube.com/watch?v=aMs-I_oH2JQ

Detailed Show Notes: PricePlow Podcast with SupplySide Editorial Team

Thank you to Cassie Smith and Josh Long for joining us on this episode of the PricePlow Podcast, and thanks to SupplySide Connect for hosting!

Subscribe to the PricePlow Podcast on your favorite platform, and don’t forget to leave us a review!

In this episode of the PricePlow Podcast, Mike and Ben welcome back Katie Emerson of Kyowa Hakko USA after Katie’s year and a half hiatus from the PricePlow Podcast. They’re joined by first-time guest Tony Miano, Director of sales and business development and the man behind putting Cognizin® citicoline into so many numerous beverage innovations. Recording from Expo West 2025 at the Kyowa Hakko booth, the team dives into exciting research developments for both Cognizin and Setria® Glutathione, with particular focus on Setria for sport applications.

Katie Emerson is Back, and Doing Serious Research at Kyowa Hakko

Katie, now Senior Manager of Scientific Affairs at Kyowa Hakko, shares her enthusiasm for leading multiple new research initiatives, including three upcoming Cognizin studies and renewed research on Setria Glutathione. The conversation explores how Kyowa bridges academic rigor with practical industry applications, uncovering quality structure-function claims based on existing research while developing new studies to expand their ingredients’ potential applications in sports nutrition and cognitive health.

Subscribe to the PricePlow Podcast for more conversations with industry thought leaders on the science behind effective supplementation!

https://blog.priceplow.com/podcast/kyowa-hakko-2025-research-updates

Video: Mike and Ben Interview Tony and Katie at Expo West 2025

https://www.youtube.com/watch?v=N5QmZWwotqc

Detailed Show Notes: New Research Underway at Kyowa Hakko

It’s good to be back!

Where to Follow and Learn More

Thank you to Katie Emerson and Tony Miano for jo…

Read more on the PricePlow Blog

In this episode of the PricePlow Podcast, we’re joined by Andy Holmes, Business Development Manager for LGC Science’s Informed family of certification programs. This fascinating conversation dives deep into the world of dietary supplement testing and certification, focusing on how these programs help ensure product safety and quality for athletes and everyday consumers alike.

1 in 10 Non-Certified Supplements May Have Banned Substances?! Time to Get Informed…

Andy explains the rigorous testing standards and quality control measures that make Informed Sport, Informed Choice, and Informed Protein the global leaders in supplement certification. From testing every batch for over 280 banned substances at parts-per-billion levels to auditing manufacturing facilities for cross-contamination risks, Informed’s programs provide critical quality assurance in an industry where approximately 1 in 10 non-certified supplements may contain prohibited substances. Throughout the discussion, we learn how these certifications not only protect athletes from inadvertent doping but also provide brands with meaningful market differentiation and consumer trust.

Beyond the science of supplement testing, Andy shares his unique background as a former competitive judo athlete who trained at the Olympic Training Center, his experience working with military special forces, and even his life operating a family cattle ranch. This wide-ranging conversation offers valuable insights for supplement brands, athletes, and any consumer concerned about supplement quality and safety.

Make sure to subscribe to the PricePlow Podcast and stay up to date with the latest in supplement industry news, science, and certification standards.

https://blog.priceplow.com/podcast/informed-supplement-testing-162

Video: Andy Holmes Explains LGC’s Informed Programs

https://www.youtube.com/watch?v=oyCGrTCOKzk

Detailed Show Notes: The Informed Testing Programs with Andy Holmes

Thank you very much to Sensapure Flavors for allowing us to host this podcast in your booth, and thanks to Andy and the entire Informed and LGC teams for partnering with us – this was a fun and wildly informative episode!

Sign up for our Informed news alerts above, and subscribe to The PricePlow Podcast on any and all platforms — reviews on iTunes and Spotify are greatly appreciated!

In a special episode of the PricePlow Podcast that includes a tasting panel, we welcome Sebastian Poulsen, Application Scientist at Arla Foods Ingredients, to explore the future of ready-to-drink protein beverages. Alongside returning guest Preston Losee, Sebastian guides us through an extensive sampling of innovative protein drink concepts powered by beta-lactoglobulin (BLG), demonstrating how this powerful protein fraction is revolutionizing the RTD landscape through superior taste, texture, and functionality.

Building upon our previous discussions about Arla’s protein innovations in Episode #108 and Episode #145, this conversation focuses on the practical applications of BLG in beverages, from clear protein waters to carbonated drinks and medical nutrition solutions. Sebastian explains the critical role of protein chemistry and pH control in formulation, while sharing insights from his extensive experience in Arla’s application center.

Through live taste-testing, we experience firsthand how BLG enables unprecedented protein concentrations while maintaining exceptional clarity and mouthfeel – including an impressive 21-gram protein shot that delivers over 3 grams of leucine in just 3 fluid ounces. We also come up with an idea for an energy drink that includes 10 grams of protein!

The sampling session reveals remarkable versatility across various applications – from sparkling protein sodas to nutrition-packed medical beverages – each demonstrating why BLG represents the next generation of protein innovation. For brands looking to differentiate in the crowded RTD market, these formulations showcase how Arla Foods Ingredients continues pushing boundaries in protein beverage development, offering solutions that combine excellent taste with meaningful nutritional benefits for diverse consumer needs.

https://blog.priceplow.com/podcast/rtd-protein-innovation-arla-foods-ingredients-161

Video: Protein RTD Science and Innovation with Sebastian Poulsen

https://www.youtube.com/watch?v=Qg4ZjmSV3YY

Detailed Show Notes: The Arla Foods Ingredients RTD Tasting

Where to Follow Arla Foods Ingredients

Read more on the PricePlow Blog

On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of Nutrablend Foods, and Chuck Zhang for an in-depth discussion about supplement manufacturing, quality control, and the evolving Chinese market.

After our fascinating discussion with Basic Supplements in Episode #156, we dive deeper into the manufacturing side with Nutrablend Foods, Basic’s trusted manufacturing partner. Jack shares his journey from MMA retail in the UK to leading one of North America’s premier supplement manufacturers, while Chuck provides valuable insights into the unique challenges and opportunities of the Chinese supplement market.

Manufacturing Excellence Meets International Markets: Inside Nutrablend Foods

The conversation explores how Nutrablend Foods transformed their business by focusing on fewer, higher-quality partnerships, the importance of maintaining consistent supply chains, and the intricate details of large-scale powder manufacturing. Additionally, Chuck shares fascinating perspectives on the differences between Western and Chinese supplement markets, offering valuable insights for brands looking to expand internationally.

This episode provides a rare glimpse into the world of supplement manufacturing and international market dynamics, offering valuable insights for industry professionals and supplement enthusiasts alike. Let’s dive in!

https://blog.priceplow.com/podcast/jack-sehgal-chuck-zhang-nutrablend-foods-china-160

Video: From Buffalo to China and Everywhere In Between

https://www.youtube.com/watch?v=RbYZ6vnMfSo

Detailed Show Notes: Jack and Chuck Talk Nutrablend Foods and China

Thank you to Jack for hosting us in Buffalo, NY and to Chuck for delivering your wisdom and expertise. Sign up for Basic Supplements news alerts below and subscribe to the PricePlow Podcast — please leave us a great review!

In Episode 159 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ.

Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial release with paraxanthine. Dan, who has been integral to the development of EuphoriQ V2, takes us through the journey from the original formula to this newly upgraded version, revealing the thought process and customer feedback that influenced each enhancement.

Beta-Testing EuphoriQ V2: How Does the Small Yohimbe Dose Hit?

Throughout the episode, the team explores how V2 preserves what made EuphoriQ popular while improving on pump, endurance, and mental clarity with adjusted doses of ingredients like L-citrulline, nitrates, and tyrosine. Dan highlights MuscleTech’s approach to incorporating feedback and adapting the formula to align with evolving customer expectations, while maintaining the brand’s commitment to effective, scientifically-backed products.

In addition to product formulation, the discussion covers EuphoriQ V2’s distribution strategy, flavor development, and MuscleTech’s plans for broader accessibility. Tune in for an engaging conversation on the craft of refining a premium pre-workout, along with exclusive insights into MuscleTech’s vision for the future of performance supplements.

https://blog.priceplow.com/podcast/muscletech-euphoriq-v2-beta-test

Video: The PricePlow Discord Beta-Tests EuphoriQ V2

https://www.youtube.com/watch?v=1n9xdRdlP_E

Detailed Show Notes: Beta-Testing MuscleTech EuphoriQ V2

You can read our main EuphoriQ V2 article, and find deals on PricePlow in the widgets below.

As always, subscribe to the PricePlow Podcast on your platform of choice, and leave us a 9000-star review!