For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he’s now President of Ketone Labs. Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry.

Since we last formally spoke with Marc on the podcast in October 2021 (Episode #053), he’s not just launching products like the Outright Bar, but is taking the helm at Ketone Labs. This isn’t just another business venture for Marc — he’s calling goBHB a “transformative ingredient” that will change everything from athletic performance to concussion prevention to overall health.

Marc discusses the real-world applications he’s implementing, including concussion protocols for his own kids in football and wrestling, the differences between D-BHB and L-BHB isomers, and why he believes healthier individuals experience more pronounced effects from ketone supplementation. He also shares candid insights about product development timelines, legal challenges in the supplement industry (including those infamous Prop 65 warnings), and his vision for making goBHB as ubiquitous as creatine.

https://blog.priceplow.com/podcast/marc-lobliner-gobhb-186

Video: Marc Lobliner on goBHB, Ketone Labs, and the Future of Supplements

https://www.youtube.com/watch?v=t-US7QIKl7U

Detailed Show Notes with Marc

Where to Find Marc Lobliner and Ketone Labs

Thanks for bringing your trademark energy to the podcast, Marc—we’ll see …

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