In the ever-evolving landscape of the mortgage industry, establishing a strong social media presence isn't just about visibility—it's about leadership. Social media has become a crucial platform for mortgage professionals to connect with clients, build trust, and showcase expertise. To truly lead from the front on socials in the mortgage industry, professionals must leverage these platforms strategically and authentically. Are you like me looking for who will emerge and the future voices of our industry? I started reading Greg Sher's posts on LinkedIn and wanted to get to know him and wanted to interview him. I encourage you to take the time to listen to this interview with Greg Sher of NFM Lending and would love to hear your thoughts.