Functionally Speaking

04. Booked Without Cold DMs: How We Signed Our First 5 Clients


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Tired of feeling grossed out by cold DMs and sleazy sales tactics?


In this episode of the Functionally Speaking podcast, we’re breaking down how we each booked our first 5 (and then 50+) clients without ever cold DMing a single person. We walk through what actually works when you're starting or growing your wellness business—from the power of warm DMs and real conversations, to the mindset shifts, community-building, and messy first steps that helped us build businesses we’re proud of. 


If you’re navigating your first offers or wondering how to find your first few clients (without feeling like an MLM hun), this one’s for you.


In this episode, we cover:

  • Why cold DMs feel gross and what to do instead
  • How we each booked our first 5 clients without ads, funnels, or cold outreach
  • The importance of having something (a website, a platform, a freebie) so people can find you
  • How to use social proof even when you’re brand new
  • Why talking about your offer a lot is key (and how often we really do it)
  • Simple ways to beef up your offer without undercharging
  • What we wish we knew about boundaries, bandwidth, and pricing early on


Links and resources:

  • FREE Build Your Business e-Book: https://unconventional-collaborative.kit.com/d39952c78d


Connect with Unconventional Collaborative:

Join Us: https://unconventional-collaborative.mn.co/

Website: unconventionalcollaborative.com

Instagram: instagram.com/unconventional.collaborative


Connect with Laura Ligos:

Website: https://thesassydietitian.com

Instagram: instagram.com/thesassydietitian


Connect with Danielle Kepics:

Website: https://www.empoweredmindbody.co

Instagram: instagram.com/danielle.kepics


The information provided in this podcast is for educational and informational purposes only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition or treatment. Never disregard professional medical advice or delay in seeking it because of something you heard on this podcast.


The content shared by Unconventional Collaborative is not intended to diagnose, treat, cure, or prevent any disease. Statements regarding dietary supplements have not been evaluated by the Food and Drug Administration.


This podcast does not create a doctor-patient, provider-client, or supervisory relationship between you and any of the hosts or contributors.


Additionally, health coaches, fitness professionals, clinicians, and other practitioners are solely responsible for how they interpret and apply the information shared. Practitioners are expected to use their professional judgment and remain within the legal and ethical scope of their individual certification, licensure, or credentialing body. If there is any uncertainty about what falls within your professional scope of practice, it is your responsibility to consult with your licensing board, certifying organization, or regulatory authority.


Unconventional Collaborative and its contributors assume no responsibility or liability for any outcomes resulting from the use or misuse of the information provided in this podcast.



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Functionally SpeakingBy Danielle Kepics & Laura Ligos

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