To The Root

In this episode of the  To The Root Podcast, Robyn Spangler R.D. interviews Caitlin Johnson, a registered dietitian who specializes in helping women with PCOS get pregnant. Caitlin shares her journey, detailing her personal experiences with PCOS, the challenges she faced in conventional healthcare, and her transition into entrepreneurship. She talks about her shift from traditional one-on-one services to building a successful business that includes digital courses, membership sites, and a supplement line. We also dive into her strategies for balancing family life with her business, her approach to pricing, and her use of SEO and content creation to diversify her income. Lastly, we explore her decision to develop an app and how it has impacted her business, as well as her move away from selling courses. In this episode, she reflects on the lessons learned from launching supplements and the importance of aligning her work with her personal values. 

Highlights:

• How Caitlin expanded her business by transitioning from one-on-one client work to offering online courses and memberships.
• Strategies for creating a business that supports personal life, particularly for mothers.
• The impact of raising prices and developing scalable products on Caitlin's revenue growth.
• Caitlin’s approach to engaging her audience through new initiatives, such as developing an app.
• The app’s performance and the tactics Caitlin uses to convert free users into paying customers.
• The role of hiring and investing in oneself to effectively scale a business.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with  Caitlin

Website:https://pcosfertilitynutrition.com
Instagram: @pcosfertilitynutrition

In this episode of the  To The Root Podcast, Robyn Spangler R.D, we dive into a business journey with the insightful and knowledgeable Lily Nichols, a renowned registered dietitian in the pregnancy and fertility space.

Lily unpacks her journey into the field of nutrition and specifically, pregnancy and fertility. She walks through intentional (and risky) decisions made along the way that have significantly impacted the trajectory of her career.

Highlights from the episode:

• Lily discusses her journey into the field of nutrition and what sparked her interest in the pregnancy and fertility space.
• Lily dives into how and why she transitioned out of 1-1 private consulting.
• We discuss the decision behind self publishing her book and what surprised her the most with the outcome
• And soooo much more about her business journey thus far!

Check out Lily’s most recent book, Real Food for Fertility -p.s. you can get 45.5 CEUs for Real Food for Pregnancy and 48.5 CEUs for Real Food for Fertility- https://learn.lilynicholsrdn.com/ 

Professional resources: Institute for Prenatal Nutrition (which offers a comprehensive mentorship program) and through the Women's Health Nutrition Academy (which offers individual webinars)

https://instituteforprenatalnutrition.com/ 

https://whnacademy.com/

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Lily Nichols:
Website: https://lilynicholsrdn.com/

Instagram: https://www.instagram.com/lilynicholsrdn/

In this episode of the  To The Root Podcast, Robyn Spangler R.D. sits down with Kaely McDevit, a Women's Health Dietitian to explore her transformative journey in functional nutrition, with a special focus on women’s health. Kaely delves into her evolution from offering low-rate, single sessions to developing a comprehensive, multi-month program that integrates lab tests and additional support tools. Driven by personal struggles with hormone health and a commitment to client success, Kaely shares how this shift has not only boosted her business but also enhanced client outcomes. Reflecting on her journey, Kaely also highlights her strategies for effective hiring, work-life balance, and setting boundaries. Ready to transform your nutrition practice? Tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Join us inside FNPI - check out our 2 tracks!

Highlights:

• How Kaely changed her practice from single sessions to a complete, long-term program.
• How to address pricing concerns and structured services
• The important role of business coaching
• How to Overcome Perfectionism
• The use and evolution of lab tests 
• The challenges and decisions involved in hiring the first practitioner and scaling the business
• How to overcome the fear of letting someone else take care of your clients
• How can you find and hire great practitioners with strong coaching skills
• Effective ways to balance work and personal life as a business owner

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Kaely McDevitt:
Website: https://www.kaelyrd.com/
Instagram: kaelyrd

In this episode of the  To The Root Podcast, Robyn Spangler R.D. is joined again by Cierra Robbins to tackle the tough topic of navigating business challenges. Together, they explore how to handle dips in sales, revenue, and engagement, emphasizing the importance of emotional resilience and maintaining a positive mindset. Robyn and Cierra share personal strategies for managing business difficulties, underscoring the value of strategic thinking, emotional processing, and continuous learning. Listen now and take the first step toward overcoming your business challenges! 

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

• How to manage emotions and maintain a positive mindset from setbacks
• How to use business challenges as opportunities for personal and professional growth + make wise investments in business
• How to Evaluate and Address Declines in Sales
• How to Use Market Research and Feedback for New Offers

Connect with Robyn:
Instagram: @nutritionbyrobyn and @fnpinstitute
Website: https://www.fnpinstitute.com/

Connect with Cierra Robbins:
Instagram: @sell.with.cierra
Website: https://cierrarobbins.com/
LinkedIn: www.linkedin.com/in/cierrarobbins/ 

Join Robyn Spangler R.D. on the To The Root Podcast  as she delves into insightful conversations with thought leaders and changemakers like Cierra Robbins R.D., a seasoned Dietitian and Sales Coach. They dive deep on the crucial distinction between lead generation and sales content strategies. Plus, they unpack the nuances of effectively driving leads versus converting them into sales, offering practical insights and proven tactics for each stage of the customer journey. Cierra also shares her expert perspectives on crafting compelling lead generation campaigns that resonate with your audience and leveraging sales content to maximize conversion rates. Tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

• Lead generation vs. sales content
• Types of lead gen content
• Strategies to Turn Audience Engagement into Revenue
• Importance of authenticity and vulnerability in content.
• Importance of starting lead gen early, not just before launches.
• Channels for lead gen beyond Instagram: TikTok, podcasts, networks.
• How to balance Lead Gen and Sales
• Practical steps for promoting email list and tracking conversions.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Cierra Robbins:

Instagram: @sell.with.cierra
Website: https://cierrarobbins.com/
LinkedIn: www.linkedin.com/in/cierrarobbins/ 

In this episode of the  To The Root Podcast, Robyn Spangler R.D. sits down with Megan Hansen, founder of Metabolism Makeover. Join them as they unravel Megan's inspiring journey in the health and wellness industry, from starting her business to achieving seven-figure success. They explore Megan's mission to empower women through improved metabolism and transformed relationships with food, offering practical advice for aspiring entrepreneurs and wellness practitioners. Discover Megan's strategies for business growth, overcoming challenges, and staying ahead in a competitive market. If you're ready to scale your own venture or dive deeper into the world of wellness entrepreneurship, tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Highlights:

• Why investing in personal growth and education is crucial.
• The strategies for achieving substantial revenue growth.
• When to adapt business models and enhance audience engagement.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Megan Hansen:

Website:Metabolism Makeover
LinkedIn: Megan Hansen, RDN, LD

Instagram: megan.the.dietitian

In this episode of the  To The Root Podcast, join Robyn Spangler R.D. and Hannah Abad, founder of Prime Collaborative on a journey of empowerment as they dive into the depths of fear, and uncover its root causes, emphasizing the need for a shift towards desire-based thinking. From managing emotions in business to recognizing patterns of over-achievement, they provide practical steps for individuals to break free from fear's grip and cultivate resilience. Tune in for transformative strategies to conquer fear, embrace opportunity, and unlock your true potential. Don't let fear hold you back – take bold action today!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/ 

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application 

Highlights:

• Consequences of high achievement
• Shifting from burn out to a life you love
• How the fear of loss, lack, and failure leads to suffering
• Actionable steps for making things better
• Rubber Band Analogy
• Managing  thoughts vs. solving emotional states

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Hannah:

Website: https://www.primecollaborative.com/ 

Instagram: https://www.instagram.com/primecollaborative/?hl=en

In this episode of the To The Root Podcast, join Robyn Spangler R.D. as she delves into the world of functional labs and their significance in health assessment. Robyn shares valuable insights into two specific functional tests: the Hair Tissue Mineral Analysis (HTMA) and comprehensive blood labs. Discover why these tests are essential, especially for clients dealing with chronic health issues, such as skin conditions. Learn how HTMA offers a unique perspective on stress response and mineral utilization, guiding personalized interventions. Dive into the rationale behind comprehensive blood labs and how they uncover crucial information for tailored health plans. If you're curious about optimizing your health or understanding your body's needs, this episode is a must-listen!

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

• Why the Hair Tissue Mineral Analysis (HTMA) and comprehensive blood labs are essential especially for clients dealing with chronic health issues.
• The misconceptions about functional care 
• The value of functional labs.
•  When to run functional labs.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

In this episode of the  To The Root Podcast, join Robyn Spangler R.D. and special guest Cierra Robbins, a seasoned dietitian, as they delve into the art of targeted marketing for content conversion. Cierra shares invaluable insights on tailoring products to specific demographics through niche specificity and understanding ideal clients' needs. Discover the four key strategies for boosting content conversion rates, including niche clarity, engaging hooks, diverse content formats, and data-driven optimization. Learn how to observe engagement trends, leverage personal insights, and maintain consistency in brand messaging across platforms.  Don't miss out on maximizing your marketing efforts - listen now!

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Highlights:

• Importance of niche specificity in selling products to specific demographics
• 4 marketing strategies for improving content conversion rates:
• Niche clarity
• Engaging hooks
• Diverse content formats
• Data analysis for optimization
• Tailoring content to resonate with ideal clients and testing various styles over time
• Effective messaging repetition to communicate with potential clients
• Actionable steps for refining niche targeting, creating compelling hooks, and diversifying content presentation methods
• Maintaining consistency in conveying brand messaging across platforms for enhanced marketing efforts

Connect with Robyn:
Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Cierra Robbins:

Instagram: https://www.instagram.com/sell.with.cierra/

LinkedIn: https://www.linkedin.com/in/cierrarobbins/

In this episode of the  To The Root Podcast, Robyn Spangler R.D. shares her journey of scaling her business to 6 figures in just one year. From shifting from hourly rates to selling packages to investing in business coaching and continually refining her clinical craft, Robyn unveils the pivotal decisions that propelled her business growth. She emphasizes the significance of providing consistent value, investing in business coaching, and continuously refining clinical skills.  Ready to take your business to the next level? Tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

• The six key decisions and strategies for scaling a business to 6 figures.
• First key decision: shifting from hourly rates to selling packages for services.
• Second key decision: Increasing rates and transitioning to high-ticket pricing.
• Third key decision: hiring an admin assistant to delegate tasks and free up time.
• Fourth key decision: providing value consistently, primarily through Instagram content.
• Fifth key decision: hiring a business coach to learn marketing strategies and develop profitable offers.
• Sixth key decision: Robyn continuing to refine her clinical skills and gain confidence in her ability to help clients.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/