In this episode of the To The Root Podcast, join Robyn Spangler R.D. as she delves into the world of functional labs and their significance in health assessment. Robyn shares valuable insights into two specific functional tests: the Hair Tissue Mineral Analysis (HTMA) and comprehensive blood labs. Discover why these tests are essential, especially for clients dealing with chronic health issues, such as skin conditions. Learn how HTMA offers a unique perspective on stress response and mineral utilization, guiding personalized interventions. Dive into the rationale behind comprehensive blood labs and how they uncover crucial information for tailored health plans. If you're curious about optimizing your health or understanding your body's needs, this episode is a must-listen!

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Highlights:

• Why the Hair Tissue Mineral Analysis (HTMA) and comprehensive blood labs are essential especially for clients dealing with chronic health issues.
• The misconceptions about functional care 
• The value of functional labs.
•  When to run functional labs.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

In this episode of the  To The Root Podcast, join Robyn Spangler R.D. and special guest Cierra Robbins, a seasoned dietitian, as they delve into the art of targeted marketing for content conversion. Cierra shares invaluable insights on tailoring products to specific demographics through niche specificity and understanding ideal clients' needs. Discover the four key strategies for boosting content conversion rates, including niche clarity, engaging hooks, diverse content formats, and data-driven optimization. Learn how to observe engagement trends, leverage personal insights, and maintain consistency in brand messaging across platforms.  Don't miss out on maximizing your marketing efforts - listen now!

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Highlights:

• Importance of niche specificity in selling products to specific demographics
• 4 marketing strategies for improving content conversion rates:
• Niche clarity
• Engaging hooks
• Diverse content formats
• Data analysis for optimization
• Tailoring content to resonate with ideal clients and testing various styles over time
• Effective messaging repetition to communicate with potential clients
• Actionable steps for refining niche targeting, creating compelling hooks, and diversifying content presentation methods
• Maintaining consistency in conveying brand messaging across platforms for enhanced marketing efforts

Connect with Robyn:
Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Cierra Robbins:

Instagram: https://www.instagram.com/sell.with.cierra/

LinkedIn: https://www.linkedin.com/in/cierrarobbins/

In this episode of the  To The Root Podcast, Robyn Spangler R.D. shares her journey of scaling her business to 6 figures in just one year. From shifting from hourly rates to selling packages to investing in business coaching and continually refining her clinical craft, Robyn unveils the pivotal decisions that propelled her business growth. She emphasizes the significance of providing consistent value, investing in business coaching, and continuously refining clinical skills.  Ready to take your business to the next level? Tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

• The six key decisions and strategies for scaling a business to 6 figures.
• First key decision: shifting from hourly rates to selling packages for services.
• Second key decision: Increasing rates and transitioning to high-ticket pricing.
• Third key decision: hiring an admin assistant to delegate tasks and free up time.
• Fourth key decision: providing value consistently, primarily through Instagram content.
• Fifth key decision: hiring a business coach to learn marketing strategies and develop profitable offers.
• Sixth key decision: Robyn continuing to refine her clinical skills and gain confidence in her ability to help clients.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

In this episode of the To The Root Podcast, Robyn Spangler, R.D., delves into the world of entrepreneurship with her very first guest, Erin Kenny, a registered dietitian and the founder and CEO of the Celiac Space who specializes in celiac disease and gut disorders. They explore the journey of building a business from a passion project to a thriving venture. Erin shares her insights on overcoming challenges, making informed hiring decisions, and maintaining work-life balance post-motherhood.

Discover how Erin navigates seasonal business variations, leverages innovative solutions for revenue diversification, and aligns maternal responsibilities with professional commitments. Gain valuable insights into mindful decision-making processes crucial for sustained success in diverse entrepreneurial landscapes. Tune in now!

Highlights:

• Exploring key terms like functional health and entrepreneurship alongside discussions on chronic disease rates and insurance-based services.
• Addressing challenges such as overcoming medical system limitations and managing burnout, with solutions including strategic hiring and business metric understanding.
• Delving into financial strategies, scaling practices, and adapting strategies based on data for business growth.
• Balancing work and personal life, navigating motherhood in business, and effective task delegation and hiring for flexibility and maternity planning.

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Erin:
Website: Celiac Space
LinkedIn: Erin Heidenreich, RDN

In this episode of the  To The Root Podcast," Robyn Spangler  R.D. shares a deeply personal story of facing adversity and finding resilience in the face of setbacks. She recounts the heart-wrenching experience of losing her dietetic internship, which set her career back a year.

Despite the initial devastation, Robyn reflects on how this unexpected turn of events ultimately led her down a new and transformative path. Through resilience and determination, Robyn not only overcame the setback but thrived, ultimately finding love and success in her career.

Tune in to gain inspiration and practical wisdom for overcoming setbacks and finding success in the face of adversity.

Highlights:

• Robyn recounts receiving the news of losing her dietetic internship due to a missed step
• Robyn’s decision to pursue graduate school and unforeseen opportunities in functional medicine education
• Reflecting on the experience, Robin discusses how losing the internship ultimately led to positive outcomes in her personal and professional life

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Join Robyn Spangler on an empowering journey through the realms of holistic health and personal growth in this first episode of the To The Root Podcast. From overcoming self-doubt to delving into the transformative power of functional medicine, Robyn shares invaluable insights and practical tips for practitioners and individuals alike.

Get ready to prioritize self-care, embrace personalized solutions, and pave the way towards optimal well-being.

Highlights:

• Learn the importance of addressing root causes in health and advocating for holistic practices over conventional methods.
• The significance of personalized experimentation in functional medicine and the role it plays in achieving relief and well-being.
• Prioritizing foundational habits such as nutrition, movement, and sleep for a resilient and thriving life.
• Cultivating a "figure it out" mindset, emphasizing problem-solving and stress awareness for optimal health outcomes.

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Welcome to ‘To the Root’, a podcast tailored for forward thinking health practitioners eager to nerd out on all things root cause care and how to grow a thriving practice.

Join your host, Robyn Spangler, as she becomes your big sister in both business and functional & integrative health. With over a decade of experience as a functional dietitian and entrepreneur, Robyn deeply believes the conventional medicine system is failing us. She is dedicated to empowering practitioners to provide root cause care to not only lower chronic disease stats, but to change the future of health. In her efforts, Robyn has founded the Functional Nutrition Practitioner Institute - a functional certification & mentorship program for practitioners looking to scale their skills & practice.

Disclaimer: This podcast is for educational purposes only and is not a replacement for medical treatment.