In this episode of the  To The Root Podcast, Robyn Spangler R.D.  sits down with April Whitney, founder of Petite Pwr, to discuss her journey from professional athlete to building the largest online community dedicated to health and fitness for petite women. April opens up about the initial challenges of niching down in business, the power of authentic customer relationships, and her strategic approach to growing on platforms like YouTube and Instagram. She also shares exciting plans to expand Petite Pwr into a global brand.Whether you're an entrepreneur, fitness enthusiast, or simply interested in how to scale a niche business, this episode is packed with insights on long-term commitment, data-driven decisions, and personalized customer success. They also dive into the importance of high-value services and creating compelling social media content for 2024. Tune in now!

Highlights:

• April's transition from professional fencing to starting Petite Pwr
• The long-term commitment required for building a valuable brand and staying true to your mission.
• Managing marketing consistency across Instagram and YouTube, and how each platform serves different audience segments.
• Building a strong community through vulnerability, connection, and exceptional customer experience.
• The challenges and learning experience of developing a proprietary app for Petite Pwr.
• April's new business model focusing on higher-touch, higher-priced offerings.
• How to balance low-ticket offers with effective outcomes.
• Strategies for reaching the first $100,000 in revenue.
• Tips for social media growth and content creation.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with April Victoria Whitney:

Instagram: @aprilvwhitney

Youtube: https://www.youtube.com/channel/UCyCq0reDgQjSzDEdvHJajXg