In this episode of the  To The Root Podcast, Robyn Spangler R.D.  dives deep into a question many practitioners face: Should you launch a course or group program? Robyn shares insights from recent conversations with health and wellness professionals, offering a clear framework for making this decision. Explore the real reasons behind wanting to create a new offer—whether it’s sales goals, price objections, or time constraints—and discuss why a course or group program may not always be the solution you're looking for. You’ll learn how to identify the right problems to solve, conduct market research, validate your ideas, and avoid common pitfalls in launching new offers.If you've been considering adding a course or group program to your business, this episode will give you the strategic insights to move forward confidently—or rethink your approach. Tune in for actionable steps and a candid take on what works best in 2024’s health and wellness space!

Highlights:

• Should you really launch a course, or is it just a shiny distraction?
• What's driving your urge to create—sales goals, price objections, or time management?
• Why rushing into a new offer without research could leave you sinking.
• Solving the right problems for your audience.
• Common mistakes that can sink your course launch.
• Aligning your offer with business goals and audience needs.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/