Smart Friends

#040 Customer-Driven Products: How Brett Kopf built “Slack for Schools” and launched Omella


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Topics:

 

(7:11) - Brett’s earliest memories of his strengths

 

(9:58) - Understanding different skills and abilities

 

(13:36) - Brett’s early career

 

(18:08) - What was the moment of conception for Remind?

 

(26:03) - What were some pivotal moments early on?

 

(30:08) - How much did Twilio aid your growth?

 

(31:18) - What role did investor selection play into the success of Remind?

 

(35:00) - Transitioning into Omella

 

(44:18) - How many customers did you talk to before building the product?

 

(45:11) - What’s the process of building conviction in your product?

 

(50:38) - How much wider is the purview of Omella than Remind in terms of the market it helps?

 

(55:11) - Thoughts on distribution, engagement and retention

 

(1:01:15) - How has the founder experience compared with your second company vs. the first?

 

(1:03:38) - How does leverage fit into structuring Omella?

 

(1:08:23) - What are the most common mental models you use to make decisions?

 

(1:12:50) - Do you find people to be overthinking while building a product?

 

(1:14:13) - Where would you like Omella to be in the next 5-10 years?

 

(1:15:09) - How do you ensure you can keep a small high-performance team rather than solve problems via headcount?

 

(1:16:16) - How often do customers that you interact with become evangelists for Omella?

 

 

Links:

BrettKopf.com

Brett Kopf on Twitter and LinkedIn

 

Omella

 

Remind

 

Acton academy

 

The Theory of Constraints

 

To support this costs of producing this podcast: 

>> Buy a copy of the Navalmanak: www.navalmanack.com/ 

>> Sign up for my online course and community about building your Personal Leverage: https://www.ejorgenson.com/leverage 

>> Invest in early-stage companies alongside Eric and his partners at Rolling Fun: https://angel.co/v/back/rolling-fun

>> Join the free weekly email list at ejorgenson.com/newsletter

>> Text the podcast to a friend

>> Give the podcast a positive review to help us reach new listeners 

>> Name-your-price subscription monthly, annual, or one-time: https://app.omella.com/o/9Bufa 

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>> Get in touch about sponsoring this podcast by replying to an email or DMing me on Twitter.

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Smart FriendsBy Eric Jorgenson

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