In this fascinating and helpful conversation, you will learn how Bob Langert, former VP of Corporate Social Responsibility and Sustainability at McDonald's, shifted from fighting the company's critics to a posture of listening and even collaborating with organizations like Greenpeace and the Environmental Defense Fund to bring change to the company and to the food industry at large.

A practice that could be vital to building a culture of trust, purpose and integrity, but that Bob believes is seldom utilized.

Bob Langert led McDonald's Corporate Social Responsibility & Sustainability efforts for more than twenty-five years before retiring in 2015. Currently, he is a columnist and editor-at-large for the GreenBiz Group and Senior Sustainability Advisor for The Context Network, the premier global and agribusiness consulting firm in advancing agriculture. He has been engaged in social responsibility issues at a global level since the late 1980s, leading environmental affairs, animal welfare, and Ronald McDonald Children's Charities' grants. He was appointed McDonald's first vice president to lead sustainability in 2006. In 2007, Langert was named as one of the 100 Most Influential in Business Ethics by Ethisphere. His first book, The Battle To Do Good: Inside McDonald's Sustainability Journey, was published in January 2019.

Duration: 50:02