August 25, 2025

#044: How Retailers Beat Online Competition with Story & Experience

15 minutes

Are you tired of hearing customers say, “I saw this online for cheaper”?

You’re not alone. In this episode, Cathy answers a powerful question from Katya, a member of our Richer Retailer Facebook community: “How do I compete as a brick-and-mortar store with the explosion of online shops stocking from the same suppliers I have to buy from too?”

It’s a struggle every retailer knows, but the good news is that competing on price is not the answer. Cathy shares selling techniques to help you beat the competition and remind your customers why shopping with you is an experience they can’t get online.

What You’ll Learn in This Episode

Why the same products ≠ the same experience

How to use storytelling to make your products unforgettable

Why your “thumbs” (top customers) hold the key to growth

How to reframe those discouraging “I saw this online” comments

Key Takeaways:

[02:04] Strategies for Competing with Online Retailers

[08:53] The Importance of Storytelling in Retail

[11:33] Building Customer Relationships and Engagement

Resources & Links

Ready for more people to discover your store? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence.

Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable.

Your Millie Moment:

This week, don’t just sell a product, bring it to life!

Pick one item in your store and share its story.

Post it on social media, tell it to your team, or send it in an email.

Your customers aren’t just buying things… they’re buying the connection, the meaning, and the heart that only YOU can give.

💚Remember: Your superpower isn’t in the shelves or the stock, it’s in the way you make people feel when they walk through your doors. You are truly astonishing, and the experience you create is something no online store could ever replace. Your customers don’t just want what you sell… they want you.

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