Blue Collar Prosperity

044: Scaling Your Home Service Business without a Crazy Ad Spend with Michael James Johnson


Listen Later

Most companies (and businses owners) are so focused on getting more / new clients that we often forget about them once we have acquired them.

In today's interview with Michael James Johnson, we dig into some great, actionable strategies that you can implement immediately to attract more clients and keep them longer.

Michael Johnson is a veteran, entrepreneur, and HVAC industry leader who grew his Fayetteville, NC-based business into a seven-figure success. With over 20 years of experience, he now coaches home service companies on scaling, marketing, and sales. Known for his engaging insights and focus on customer experience, Michael empowers entrepreneurs to build thriving, community-focused businesses.

A few bullet points on our interview:

  • Acquiring clients without spending money on ads.
  • How to get back to filling up your dispatch board post-Covid.
  • Why an email newsletter is so powerful.
  • Constant text message marketing becomes white noise.
  • How to actually determine what we should charge.
  • Increasing your customer lifetime value without spending any more money.

Ready to transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health? Visit today to finally solve your pricing problems: https://thebluecollaradvisors.com/price

...more
View all episodesView all episodes
Download on the App Store

Blue Collar ProsperityBy Paul Maskill

  • 5
  • 5
  • 5
  • 5
  • 5

5

6 ratings


More shows like Blue Collar Prosperity

View all
The Contractor Fight with Tom Reber by Tom Reber

The Contractor Fight with Tom Reber

406 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,265 Listeners

The Home Service Expert Podcast by Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

The Home Service Expert Podcast

672 Listeners

Can't Stop the Growth by Chad Peterman

Can't Stop the Growth

44 Listeners

To The Point - Home Services Podcast by RYNO Strategic Solutions

To The Point - Home Services Podcast

209 Listeners

Waste No Day: A Home Services Motivational Podcast by Brian Burton & Nate Minnich

Waste No Day: A Home Services Motivational Podcast

426 Listeners