The Online Course Show

045: Teresa Perleberg’s Felting Course

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To close out what has turned out to be a pretty busy week, I’m back with my interview with Teresa Perleberg, a relative newcomer to the world of online courses. Over the past year, she’s managed to turn her hobby and online retail business into a really cool learning opportunity for people interested in her niche of needle-felting.

"Just know that [your course] is going to grow, and plan ahead for that."

- Teresa Perleberg

I loved hearing Teresa’s story, and was impressed by her confidence and positivity. I think it’s safe to say her success to-date is just the beginning of more to come. Enjoy!

In This Episode, We Talked About:

  • (3:58) Teresa’s transition from selling handmade products and supply kits to creating a course on how others could make their own needle-felted creations
  • (6:44) The reason she felt confident about expanding into online courses (hint: supply and demand!)
  • (6:57) What her course creation process looked like
  • (7:30) How she’s structured her course and set up her ever-expanding content offerings
  • (10:19) The pricing options in Teresa’s membership model, and the surprising results she’s achieved after past adjustments
  • (13:33) How Teresa’s multiple income streams are set up, and where she is currently creating the most revenue
  • (14:25) The struggles she’s currently facing as her business grows
  • (15:06) What she’d change if she were starting her online course over today
  • (16:02) The mastermind group she finds most helpful as an entrepreneur
  • (16:29) The surprising main traffic source to Teresa’s site, and the strategy she recommends based on what works for her
  • (18:03) How she uses SEO strategies, and the benefit she’s seen as a result of long-term work in this area
  • (19:10) What Teresa recommends for people who are interested in starting their own online course based on their hobbies and passions

    • That’s all for now, folks! See you next week for another episode of The Online Course Guy.

    Links
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