The first time you meet someone, there are several things you judge them on. When you come into contact with a company or a product, though, their name is, almost universally, the first thing you judge them on, so a name is no small thing. In this episode, Chris talks with Eli Altman, who runs A Hundred Monkeys, the naming company started by his dad. Their mission is to jump through all of the hoops for a company to get them just the right name for their service or product. 

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