Clémence is Director and co-founder at Magenta Consulting where she and her team use behavioural insights to make sustainable and scalable change in some of the poorest, war torn and least developed parts of the world, seeking to to maximise the effectiveness and efficiency of communications interventions in support of social impact; in places like Nigeria, Tunisia, Afghanistan and Lebanon.

The focus of their projects so far has been civic education, governance and stabilisation, preventing violent extremism, counter-narcotics and women’s empowerment.

Show notes

• How Clémence got into behavioural science and the founding of Magenta Consulting
• A self-proclaimed feminist - how Clémence is changing behaviours in the gender diversity debate
  • How we engage men in the conversation
• Gender based violence in Mali: managing men without being patronising, confrontational, without framing them as the aggressors
• The Behaviour Driver Model (developed by UNICEF in the Middle East)
• Fear of judgement, of being a bad parent, norms around hitting women as means to protect their family
• The Role Model program to change gender norms and child behaviour management
• Getting comfortable seeking imperfect solutions
• Managing unintended consequences of implementing behavioural science interventions in unfamiliar environments
• Women empowerment programmes can increase risks for women
  • Ensuring women suffering from GBH get care and attention

Note: Qudwa is a SBC strategy developed by UNICEF Lebanon in 2020, with the contribution of MAGENTA Consulting

Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto

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