Everything in life is a negotiation, in one way or another. Or at least, that’s how Steli and Hiten want you to look at it. Today we’re talking about negotiating broadly in life. Stepping out of your typical mind frame, remembering your value, and using time to your advantage are all crucial points. The more time you invest, the more invested you are.

Today’s topics include:

The importance of negotiating

Why you need to start laying out your intentions

The core principles of negotiation

It’s short term and long term forms

How to know your line in the sand

Why Steli and Hiten choose value over budget

There’s always a give and take. So just put it all on the table, and discuss what you both care about in the context of the business relationship. Don’t let yourself be brought down by the buyer: the right deal will change both companies’ lives. You just need to have confidence, and control the conversation in the sales process without getting stuck in the pressure. Be ready for any outcome, prepare yourself for that internal battle and analyze how it will affect your business life.

Today’s tips:

Steli: “No matter what happens, think ‘I will be happy.’ Internalize that, and you’ll get what you want.”

Hiten’s negotiation tactics:

“The more time we invest, the more invested we are. The more invested we are, the less effective we are at negotiating.”

“If you just shut the fuck up, the social awkwardness of the situation will force the other side to keep talking and they’ll reveal what’s really on their mind.”

We invite you to join our Facebook group, which is 1,300 members strong!  It’s great to have such an incredible group of entrepreneurs out there making it happen every day.  Please join us in our Facebook group and share your experiences, challenges, and motivation.

We would like your email address at The Startup Chat  because we will be sharing some special podcast episodes and other things with the people who are only on our email list.  Click the link above to and fill out the email address box to become part of the community.

As always, you can hit us up on Twitter @Steli or @hnshah, #thestartupchat. Let us know where you get your motivation.

Want Steli & Hiten to record more episodes of The Startup Chat?

Help us promote the podcast by subscribing on iTunes and writing a review!  After you’ve published your review, send us an email with your mailing address. You’ll get Steli’s book The Ultimate Startup Guide to Outbound Sales + a free 15 minute call with either Hiten or Steli to talk about your business (limited availability; first come, first serve). Click here to make it happen!