Picture this - you're a lawyer, seasoned in your craft, and you stumble upon a platform that not only showcases your expertise but also builds trust and relationships with potential clients. Tempting, isn't it? Well, that platform could be a podcast!

On this episode of Great Practice, Great Life, join us as Steve chats with Danny Ozment from Emerald City Productions, who gives us the lowdown on why lawyers and other professionals alike should seriously consider launching their own podcast.

We delve into the stories of lawyers who have already taken the plunge - like special needs attorney Annette and plaintiff attorney Tom, both using podcasting as a platform to advocate for those they serve. We also discuss unique strategies lawyers can adopt when kickstarting their podcast journey. But that's not all! Danny reveals how podcasts are not just a platform for sharing your knowledge but can also be repurposed into various marketing strategies. 

Starting a podcast is no child's play, and there are hurdles to overcome. Danny covers some of the common mistakes lawyers make while starting a podcast and how to steer clear of them. Steve and Danny conclude this episode by reiterating the benefits of podcasting for lawyers - a platform to build trust, share knowledge, promote your services, and make a difference in the world.

Whether you're a seasoned podcaster or just considering starting your own, this episode is a goldmine you absolutely can't miss!

In this episode, you will hear:

• The benefits of podcasting for lawyers with expert guest Danny Ozment from Emerald City Productions

• How podcasting can build trust, share expertise, and reach a wider audience

• Some success stories of lawyers who have used podcasting to provide valuable legal advice to listeners and make a difference in their field

• Common pitfalls when launching a podcast and strategies to avoid them

• Repurposing podcasting into other marketing forms and contributing to business growth

• Podcasting’s contributions to personal development and professional growth for lawyers

• Avoiding common mistakes when starting a podcast, including overthinking the name, format, and artwork

• The importance of committing to the podcast for a minimum of six months to gain traction

• Building trust and relationships through podcasting with potential clients and using it to create content for other marketing strategies

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Supporting Resources:

The Summit: nsslfc.com/ 

Emerald City Productions: emeraldcitypro.com

Podcast Strategies with Danny Ozment: dannyozment.com/podcasts

Parenting Impossible: The Special Needs Survival Podcast with Annette Hines: specialneedscompanies.com/podcasts

Lead Counsel Podcast with Thomas Tona: tonalaw.com/podcast

Charity Therapy Podcast with Jess Birken: birkenlaw.com/charity-therapy

Joseph Law Group, P.C.: josephlawpc.com

Private Practices in Maine Podcast with Michael Malloy: malloyfirmmaine.com/podcast

The Employment Experience Podcast™ with Karly Wannos: www.karlywannos.com/podcast

You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business by Mike Kim: a.co/d/7nu96BD

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi and Robert Rose: a.co/d/bYyradG

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.