Friends! You are really going to love this episode! This fortnight, Ros and Laura bring you a practical and inspiring interview with marketing superstar Emily Osmond. Emily is an educator and marketing strategist helping small business owners to develop marketing skills and the confidence to reach more people on social media. 

In this episode we asked for some tips specifically for artists using instagram, we asked her how she would turn a hobby artist instagram account  into a professional artist business account. Emily shares a strategy using 4 different categories when posting on instagram, she gives some really great examples of how to go about this. 

She discusses social proof and trust building with your audience, by sharing sales that you have made, testimonials and reviews as well as press features or any collaborations that you have been involved in. 

Emily also touches on being an introvert and how to build confidence to share yourself and your business online. She gives some really good advice for connecting with your target audience by thinking of one person in particular and speaking directly to them. She also talks about the importance of linking in our social platforms with an email list as well. 

We wind up the conversation with some fantastic actionable tips that you can take today so you can really amp up your social media game. We hope that you enjoy this really incredible interview with Emily!

Please send us a DM on Instagram to tell us how you found this episode and let us know if you have any ideas for future topics for the show.

PODCAST LINKS:

Emily’s Website: https://emilyosmond.com/

Emily on Instagram: https://www.instagram.com/emilyosmond/

Emily’s Podcast: https://emilyosmond.com/podcast/

Emily’s Business Day Out Event: https://emilyosmond.com/day-out

Modern Marketing Collective: https://emilyosmond.com/collective

Design Your Year Workshop: http://www.permissiontopaint.co/designyouryear

Laura’s Goal Setting Workbook: https://laurajaneday.com/free

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Follow Laura on Instagram: https://www.instagram.com/laurajaneday/

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And to book a creative kick-start coaching session with Laura or to find out more about her workshops please visit: https://laurajaneday.com/

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Catch you in the next episode!