The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

057: Running a $1.2k/Month Newsletter While Working Full-Time


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Today, get ready to be inspired as we uncover the secrets behind a remarkable entrepreneurial journey. We're diving into the story of Mike Benitez, a retired military veteran who transformed his passion for military technology into a thriving business.


In this episode, we'll be exploring the core principles that fueled Mike's success. From identifying a niche and catering to it, to maintaining consistent engagement and feedback loops, and finally, diversifying revenue streams while staying adaptable - these principles are the building blocks of a flourishing business.


  • Introduction
    • Warm welcome to listeners
    • Brief overview of the episode's focus on Mike Benitez's entrepreneurial journey
  • Preface: The Entrepreneurial Journey of Mike Benitez
    • Introduction to Mike Benitez, a retired military veteran turned successful entrepreneur
    • Teaser of the key principles that led to Mike's success
  • Principle 1: Identifying a Niche and Catering to It
    • Discuss the importance of niche identification in business
    • Highlight Mike's success in identifying the military tech enthusiast niche
    • Offer practical tips for business owners to identify and cater to specific niches
  • Principle 2: Consistent Engagement and Feedback Loop
    • Emphasize the significance of consistent communication with the audience
    • Explore Mike's feedback-driven approach and its impact on his business
    • Provide actionable advice on maintaining open feedback loops with customers
  • Principle 3: Diversifying Revenue Streams and Staying Adaptable
    • Discuss the benefits of diversifying income sources in business
    • Detail Mike's revenue diversification strategies, including Patreon, sponsorships, and advertisements
    • Offer insights on staying adaptable in the ever-changing business landscape
  • Conclusion
    • Recap the three key principles: niche identification, consistent engagement, and revenue diversification
    • Encourage listeners to apply these principles in their own entrepreneurial journeys
    • Express gratitude for tuning in and invite feedback and questions from the audience
  • Closing
    • Thank listeners for their time and attention
    • Promote upcoming episodes and encourage subscribership and social media engagement
    • Sign off with the show's tagline and music fade-out


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The Koerner Office - Business Ideas and Small Business Deep Dives with EntrepreneursBy Chris Koerner

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