This episode of The Futur was sponsored by the all-new Chase Ink Business Unlimited Credit Card.

Joey Cofone is the CEO and Co-Founder of Baron Fig, a company that has succeeded by perfecting a simple tool crucial to the creative entrepreneur: the notebook. Launched in 2013 with a massively successful Kickstarter campaign, Baron Fig has gone on to expand its offerings and its business, but simplicity remains a common theme in both Joey’s business and his life. Joey spoke with Chris from his home in New York to let us in on what keeps him going.

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