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What separates a failing beauty membership from one that drives 30-50% of your revenue? After my own membership completely flopped, I discovered it wasn't the concept that failed—it was my approach. Most estheticians struggle with memberships because nobody taught us how to structure one that actually works.

A successful membership isn't about discounting your services; it's about creating a value system that increases client spending and loyalty. Think of it as a newborn baby—if you introduce it and stop nurturing it, it will die. Your membership should have a clear goal, whether that's boosting revenue, improving retention, or evening out seasonal income fluctuations.

There are three powerful membership models you can implement: flat-rate for predictable income, tiered for client options, and point-based for rewarding desired behaviors. The magic happens when you include exclusive perks like priority booking, retail discounts, and special add-ons that make clients feel valued while encouraging them to spend more.

The numbers don't lie—a healthy membership generates 30-50% of your total revenue with an 80% annual renewal rate. If you're below these benchmarks, your membership isn't delivering enough value. Remember to consistently remind clients of their benefits and create urgency with limited-time offers when launching.

Ready to transform your esthetics business with a membership that actually makes money instead of draining your time? Subscribe to the Esthetician Podcast for more empire-building strategies that help you achieve time and financial freedom.

To learn more about Kari Jo visit: https://www.karijopatterson.com

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Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com