Steli and Hiten share some uncommon nuggets of wisdom about fundraising for your company. These practical tips will help you approach fundraising in a smart and professional way. Tune in and take notes as Steli and Hiten hit the following topics:

Don’t over value one investor over the others. -- Your business will change and investors will come and go.

Inform yourself. -- Do your homework and learn how to fundraise.

Communicate with founders, not investors. -- Develop a relationship with founders and eventually ask for an introduction.

Ask before you begin your fundraising. -- This makes the investor feel special and important to the project.

Use your story for the sale. -- Why are you doing this? Answer that question and you’ll have your pitch.

Don’t be a yes man/woman. --If an investor asks if you would be open to another platform or different direction, be honest in your answer. 

Make sure your business is making money while you fundraise. -- A team should not sell together. Each member should have their job and stay in that realm. Fundraising should be done by one person.

Don’t gloss over or avoid major issues. These are things that may send red flags up to investors. Address the problems and be assuring.

Resources Mentioned:

venturehacks.com

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