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What separates a good esthetician from one who commands premium prices and has clients raving about their business? The answer lies not in the technical skills, but in crafting an unforgettable client journey from the first point of contact through long-term relationship building.

I'll never forget the moment that transformed my already successful esthetics business into something extraordinary. After bringing luxury hair extensions into my practice, I witnessed firsthand how a meticulously designed customer experience could justify premium pricing of $1,700-$3,000 per service. The revelation was immediate: if I applied this same framework to my esthetics services, I could elevate them from merely good to truly unforgettable.

The eight-touch-point framework I developed has become the foundation for creating exceptional client experiences. From how potential clients discover you online (hint: before-and-afters aren't enough), to the critical reassurance period between booking and arrival, to the often-neglected follow-up process—each touch point presents an opportunity to differentiate yourself. Most estheticians view treatments as one-time transactions rather than building blocks in an ongoing transformation story. By mapping the complete journey—including celebrating client milestones and creating shareable moments that turn clients into advocates—you can command higher prices while delivering experiences clients can't help but talk about.

Remember, technical expertise may get clients in the door, but an extraordinary journey keeps them coming back and brings their friends with them. If you're ready to stop competing on price and start standing out through experience, it's time to intentionally craft each touch point of your customer journey. Your clients deserve more than just good service—they deserve an unforgettable transformation that makes them feel valued at every step.

Want to discuss how to implement this framework in your specific business? Book a free coaching call with me and discover how to elevate your client experience to justify premium pricing while building a sustainable, client-focused brand that stands the test of time.

To learn more about coaching please visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me? Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Book a Next Level Plan Call Free - https://stan.store/EstheLaunchAcademy/p/free-30-minute-consultation-

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com