The Online Course Show

066: Kerstin Cable Puts a New Spin on Language Courses

Listen Later
Happy Monday! I had a really interesting chat with Kerstin Cable recently, and I’m glad you’re here to listen in! Kerstin is a polyglot and online course creator who has a very unique main course – plus some more traditional ones as well. We talked about her rationale behind the language-learning approach she teaches, and what she shared gave me a lot of food for thought.

"Make [your course] about half the size you think it should be."

-Kerstin Cable

I’m still mulling over what Kerstin shared in today’s episode, and I invite you to do the same after you listen to our chat!

In This Episode, We Talked About:

  • (3:28) Kerstin’s courses and which she considers to be her “flagship”
  • (5:46) The unique setup and approach of her main course
  • (7:05) Her target audience and their typical pain points
  • (8:57) What Kerstin advises for people like me who are frustrated with their language progress (or lack thereof)
  • (12:41) How she developed her resources from her own language learning experience and other’s feedback
  • (13:43) Why she steered away from video content for her flagship course
  • (15:35) How her courses help students achieve their language-learning goals
  • (19:46) Kerstin’s live analysis of how someone like me could best benefit from her unique learning approach
  • (26:39) The way she’s set up her resources on Teachable
  • (28:26) Sales for her newest course so far, and how her podcast works as a marketing tool
  • (29:29) Other ways she drives traffic to her website
  • (31:44) How Kerstin balances her passions and interests with more practical concerns
  • (32:33) Why her courses aren’t all on the same platform
  • (34:08) How the “80/20” rule can be a great value proposition for students
  • (35:23) Kerstin’s advice for people interested in creating their first course

    • We covered a lot of interesting ground today, so I hope you’ll drop me a line and let me know your favorite part of the conversation! I’ll be back with another episode soon.

    Links
    • Bonjoro Free Trial
    • ClickFunnels Free Trial
    • Kerstin’s Main Website
    • Teachable
    • Udemy
    • Piano in 21 Days
    • The Online Course Guy
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Online Course ShowBy Jacques Hopkins
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      215 ratings

      More shows like The Online Course Show

      View all
      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,451 Listeners

      Entrepreneurs on Fire by John Lee Dumas of EOFire

      Entrepreneurs on Fire

      3,832 Listeners

      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,571 Listeners

      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,584 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      731 Listeners

      YouTube Creators Hub by Dusty Porter

      YouTube Creators Hub

      8 Listeners

      The Mind Your Business Podcast by James Wedmore

      The Mind Your Business Podcast

      1,638 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,059 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,331 Listeners

      The Russell Brunson Show by Russell Brunson | YAP Media

      The Russell Brunson Show

      886 Listeners

      The Jasmine Star Show by Jasmine Star

      The Jasmine Star Show

      2,574 Listeners

      The Think Media Podcast by Think Media

      The Think Media Podcast

      753 Listeners

      Creator Science by Jay Clouse

      Creator Science

      458 Listeners

      Course Creators HQ...All About Online Courses by Julie Hood

      Course Creators HQ...All About Online Courses

      41 Listeners

      The Art of Selling Online Courses by John Ainsworth

      The Art of Selling Online Courses

      14 Listeners