In this week's episode, I am excited to welcome world champion powerlifter Russel Orhii. Russ was the first athlete I ever signed, and he truly embodies the DNA and culture of BPN. His incredible work ethic and commitment to authenticity are revolutionizing the sport of powerlifting. During our conversation, we covered everything from training tips to the culture of his sport and the sacrifices required to achieve greatness. This is an inspiring and informative conversation you won't want to miss.

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Topics:

0:00 Intro

1:04 Welcome

2:45 Being hyper-focused

7:22 There’s no blueprint

11:37 How Russel starting lifting

15:01 The athlete mentality

18:30 Why powerlifting has stayed so niche

22:44 Capturing content in the fitness space

24:44 Preparing for the powerlifting championship

28:04 Tips for traveling to competitions

35:02 Cutting weight before competitions

38:59 Eating and hydrating for races and competitions

45:49 There’s no room for pride while running an ultra

49:58 Gaining inspiration to be great

55:59 Mental preparation for performance

59:07 Sacrificing for the end goal

1:02:34 Taking your craft seriously

1:05:33 Building community

1:14:04 Russ being the first BPN athlete