We’re changing things up today. On today’s episode we are going to give basic tips on how to create an effective landing page. So many people create beautiful landing pages, but don’t have any clue how to use them. We’re going to tell you some of the common mistakes made with landing pages and what you should be doing with them.

Some of the tips we discuss today are based on these points:

How focusing on the landing page itself can be a waste of time

How to identify your ideal customer

Make sure you do your research

Follow up with your audience

Resources Mentioned:

Marketo

SquareSpace

Wordpress

Unbounce

LeadPages

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