You can build something incredible and still serve.

 In Part 2, Mike gets real about growing Frontline Optics while staying grounded in firefighter values. He shares the emotional highs and gut checks of going all-in on a brand, how he manages burnout, and why giving back to the fire service is built into his business. If you’ve ever felt torn between your calling and your next move, this one hits hard.

What You’ll Learn:

• The moment Mike knew it was time to leave the fire service, and how he handled it
• Why firefighter grit is your superpower when building a business
• How Frontline Optics supports firefighter mental health through nonprofit giving
• What actually happens after you step away from the job
• How to grow a mission-driven brand without losing your identity

If you’re a firefighter who wants to leave the job better than you found it - and build something meaningful after - this one’s for you.

Grab a pair of firefighter-built sunglasses at Frontline Optics, then check out our training tools at keepthepromisefire.com.
Subscribe, share, and keep the promise - in service and beyond.

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