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Emily Benson from the Boutique Training Academy shares powerful strategies for estheticians to boost their income through retail sales, emphasizing authentic storytelling and unique product selection over traditional inventory approaches.

• Understanding how to move product that isn't selling (mark down by 30%, then potentially 50% later)
• Exploring unique retail options beyond traditional skincare products
• Using storytelling techniques to create natural, non-pushy sales opportunities
• Creating visual displays that help clients see themselves using products
• Building displays as lifestyle vignettes rather than by product category
• Starting small with just $100-200 investment in select retail items
• Finding products with higher margins than traditional skincare lines
• Including unexpected items like hair accessories, robes, or specialized beauty tools
• Understanding that multiple income streams create financial stability

Download Emily's free startup formula for estheticians at boutiquetrainingacademy.com/kari

To learn more about coaching please visit: https://www.karijopatterson.com

Want to do a live Business Breakthrough Audit on the podcast with me? Apply here - https://forms.gle/hMF2MYTUsUMyAW477

Book a Next Level Plan Call Free - https://stan.store/EstheLaunchAcademy/p/free-30-minute-consultation-

Connect with me on your fav social platform:

Instagram: https://www.instagram.com/kari.jo.patterson
Facebook: https://www.facebook.com/karijopattersonestheticiancoach
Threads: https://www.threads.net/@kari.jo.patterson

Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com