High Spirits: The Cannabis Business Podcast

#079 - Launching a THC Beverage with Hippie Water ft. CEO, Sasha Pieterse Sheaffer, and CPO, Taylor Eileen Sewell


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๐ŸŒฟ๐ŸŽ™๏ธ ๐Ÿ๐Ÿ ๐’๐ญ๐š๐ญ๐ž๐ฌ ๐ข๐ง ๐Ÿ• ๐Œ๐จ๐ง๐ญ๐ก๐ฌ?! ๐‰๐จ๐ข๐ง ๐ญ๐ก๐ž ๐‡๐ข๐ฉ๐ฉ๐ข๐ž ๐–๐š๐ญ๐ž๐ซ ๐‘๐ž๐ฏ๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง! ๐ŸŒผ๐ŸŒˆโœŒ๏ธ

Join hosts Ben & AnnaRae on High Spirits as they dive into the world of launching a THC-infused beverage company with the founders of Hippie Water. We're thrilled to welcome Sasha Pieterse Sheaffer and Taylor Eileen Sewell to discuss the dynamic launch and rapid expansion of their brand in the competitive hemp beverage market.

In this episode, we explore the journey of launching Hippie Water, a brand co-founded by best friends. From conception to hitting shelves across 11 states in just seven months, learn how they've navigated the challenges of a crowded market while leveraging a celebrity edge, a strong partnership, and a beautifully crafted beverage.

๐Ÿ’ก ๐—ช๐—ต๐—ฎ๐˜ ๐—ฌ๐—ผ๐˜‚'๐—น๐—น ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป:
๐˜Š๐˜ฆ๐˜ญ๐˜ฆ๐˜ฃ๐˜ณ๐˜ช๐˜ต๐˜บ ๐˜๐˜ฏ๐˜ง๐˜ญ๐˜ถ๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜Œ๐˜ฏ๐˜ต๐˜ณ๐˜ฆ๐˜ฑ๐˜ณ๐˜ฆ๐˜ฏ๐˜ฆ๐˜ถ๐˜ณ๐˜ด๐˜ฉ๐˜ช๐˜ฑ: The role of Sasha's public persona in shaping brand identity and consumer reception.

๐˜๐˜ฏ๐˜ฏ๐˜ฐ๐˜ท๐˜ข๐˜ต๐˜ช๐˜ท๐˜ฆ ๐˜—๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต ๐˜‹๐˜ฆ๐˜ท๐˜ฆ๐˜ญ๐˜ฐ๐˜ฑ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต: Taylorโ€™s approach to creating a THC beverage that sets new standards for taste and experience.

๐˜Œ๐˜น๐˜ฑ๐˜ข๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜™๐˜ข๐˜ฑ๐˜ช๐˜ฅ๐˜ญ๐˜บ ๐˜ˆ๐˜ค๐˜ณ๐˜ฐ๐˜ด๐˜ด ๐˜š๐˜ต๐˜ข๐˜ต๐˜ฆ๐˜ด: Strategies behind their aggressive rollout and how they managed regulatory landscapes.

๐˜‰๐˜ถ๐˜ช๐˜ญ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜‰๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜“๐˜ฐ๐˜ท๐˜ฆ๐˜ฅ ๐˜–๐˜ฏ๐˜ฆ๐˜ด: The dynamics of working closely with significant others and maintaining professional and personal balance.

๐ŸŒŸ ๐— ๐—ฒ๐—ฒ๐˜ ๐—ข๐˜‚๐—ฟ ๐—š๐˜‚๐—ฒ๐˜€๐˜๐˜€:
Sasha Pieterse Sheaffer, CEO of Hippie Water, combines her Hollywood charisma with a keen business acumen to promote wellness and empowerment through her cannabis ventures.

Taylor Eileen Sewell, the "Beverage Queen," brings her extensive background in food science to revolutionize THC beverages, making Hippie Water a beloved brand for health-conscious consumers.

#HighSpirits #CannabisCulture #HippieWater #THCBeverages #drinkcannabis

--
High Spirits is brought to you by Vertosa and Wolf Meyer.

Your hosts are Ben Larson and AnnaRae Grabstein.

Follow High Spirits on LinkedIn.

We'd love to hear your thoughts. Who would you like to see on the show? What topics would you like to have us cover?

Visit our website www.highspiritspod.com and listen to all of our past shows.

THANK YOU to our audience. Your engagement encourages us to keep bringing you these thought-provoking conversations.

Remember to always stay curious, stay informed, and most importantly, keep your spirits high.



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High Spirits: The Cannabis Business PodcastBy AnnaRae Grabstein and Ben Larson

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