What is an influencer? How do influencers make money? How can I become an influencer?  Is this a 'legitimate' job? Do influencers only exist in the fashion and beauty world or might they exist in other industries? Can I create an additional income as a content creator without being an influencer myself?

If you have ever asked yourself any or all of these questions (whether out loud or in your head) - then you won't want to miss this episode of the Dive Into Your Career podcast.

In this episode  Lorella Palmer... CEO of Lorella Palmer Ltd, a social media coaching and management company talks us through these topics and more. When I spotted the 2-year anniversary video celebrating her social media agency on TikTok - I knew I wanted to (1) connect with her and (2) interview her for this podcast, so reached out excitedly. What particularly caught my eye was that within the celebration video about her business, there was also footage of her university graduation and I just knew that she'd have an interesting story to tell.

I wasn't wrong.

This entrepreneurial Law graduate in her early twenties has already had an interesting career trajectory and it is continuing to evolve as you would anticipate. Since recording this episode, she has delved even further into the influencer world with an offering around influencer management.

As a "Head of Careers", careers coach and careers consultant, I am tuned into a wide range of careers open to young people and recognise that any careers professionals who don't recognise the validity of influencing as a career are not supporting our clients as well as we could be. Thanks to Lorella for shining a light on this evolving industry. 

How can I become an influencer? (or respectfully support someone who is exploring this as all or part of their career?)

Listen to this episode and find out more!

To follow / connect with Lorella:

• Instagram 
• TikTok 

To connect with Gina: 

• Follow Your Career And Future on Instagram and TikTok
• Via LinkedIn 
• Sign up for the mailing list (for students and graduates... a list for their supporters will follow)
• E-mail me on [email protected] with any questions you have or suggestions for future podcast topics 

Do feel free to engage with this topic (or indeed with me) at any of the below:

• The Dive Into Your Career podcast page of the Your Career And Future website where you can also leave me a message suggesting a careers-related topic for a future episode
• Follow Your Career And Future on Instagram and TikTok
• Via "Gina Visram" on LinkedIn (where they may be a post with a link to this episode where you can contribute some wisdom / reflections)
• Sign up for the mailing list (for students and graduates... a list for their supporters will follow)
• E-mail me on [email protected] with any queries

Also - are you a job seeker early in your career?
Download the checklist: 25 UNMISSABLE TIPS TO SKYROCKET YOUR JOB APPLICATION SUCCESS RATE

You've got this!