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Email marketing expert Liz Wilcox reveals how estheticians can leverage their client email lists to generate consistent rebookings and build stronger connections with clients.

• Use email marketing to maintain ownership of your client relationships instead of relying solely on social media platforms
• Create an exclusive "VIP list" to incentivize email signups with first access to bookings and special deals
• Write emails in your authentic voice rather than adopting an overly professional tone
• Include a brief personal update (2-3 sentences) at the beginning of each email before transitioning to business matters
• Send emails consistently, starting with once a month and potentially increasing to twice monthly
• Ask simple yes/no questions in your emails to encourage replies and open conversations
• "Scrub" your email list regularly by removing subscribers who aren't opening your emails
• Share client testimonials and before/after photos to nurture potential clients who haven't booked yet
• Use seasonal themes and promotions to create timely, relevant email content

Check out Liz's Email Marketing Membership and her freebie - https://lizwilcox.ck.page/4072e76815

To learn more about Kari Jo visit: https://www.karijopatterson.com

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Links You May Want to Check out:

Join the Client Building for Estheticians group: https://www.facebook.com/groups/clientbuildingforestheticians
Check out Kari Jo’s courses here https://esthelaunchacademy.com