Do you want to convert your YouTube views into donations? In this second part, I continue my conversation with YouTube coach Jamar Diggs to understand how to build an effective conversion strategy around an organization’s channel. 

Jamar teaches us how to turn those viewers into donors and the best practices to really connect with your audience. This conversation covers basic video production recommendations, common mistakes, and a deep dive into what holds us back from bringing in new funders from YouTube. Make sure you do not miss this amazing part two!

Episode highlights: 

(01:23) - We are back with Jamar Diggs! How to convert people into an actual customer or donor.

(05:56) - How to make quality freebies: Information, design, accuracy, and engagement. 

(11:25) - Simple, clean, and forward: Jamar’s video production recommendations for any organization. 

(15:32) - Common mistakes: The things you should NOT do in your videos if you want them to convert!

(23:49) - Value, money, and getting out of the scarcity mindset: Why you should trust your value and ask.

(32:49) - Invest in advancing!: It’s not about the price tag, it’s about missing an opportunity.

(40:26) - Set a specific goal! How to design your strategy and make it easy for people to understand you. 

(47:17) - What is your strategy? Length, expectations and not giving away everything for free.

(53:06) - Jamar’s golden takeaway, where to reach him plus a shoutout to Norfolk LGBT Life Center!

If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.