Only 11% of Americans rank family as their #1 value.

That's not a guess. It's data from nearly 100,000 respondents of The Values Bridge—the largest values data set ever compiled.

On this episode of Becoming You, host Suzy Welch breaks down the research from Becoming You Labs behind her widely discussed Wall Street Journal op-ed, "For Americans, Family Comes First—Or Does It?" And she's brought in the perfect person to help make sense of it: renowned family therapist Vienna Pharaon.

What The Values Bridge reveals about family challenges nearly everything we've been told about what matters most—and raises profound questions about how we're actually living our lives. That's why this conversation feels so personal—and important.

Suzy and Vienna explore:

• Why our childhood experiences and the messages we absorbed growing up shape our values more than we realize.
• The values that consistently outrank family, like self-care and flourishing.
• How to honor your real values and design a life around them—without the guilt that comes from not living up to others' expectations.

This conversation isn't about whether you love your family. It's about understanding what genuinely drives your choices, your energy, and how you spend your days.

If you've ever felt guilty for not wanting to go home for the holidays, or wondered why you don't feel about family the way you think you should—you're not alone. And this conversation will help you understand why.

Where to find Vienna Pharaon:

Workbook: https://viennapharaon.com/wound-workbooks-opt-in/

Quiz: https://1wsm6geg69z.typeform.com/to/d981R7Cl

Website: https://viennapharaon.com

Instagram: @mindfulmft

Facebook: MindfulMFT

TikTok: mindfulmft

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
Want more Becoming You? Check out the Becoming You book.
You are always growing and evolving and so are we. Sign up for the Becoming You newsletter for fresh new content in one tidy package.

You can follow and tag Suzy on:

• Instagram: @suzywelch
• Linkedin: @suzywelch
• TikTok: @suzywelch
• YouTube: @suzywelch_
• X: @SuzyWelch

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Happy Thanksgiving, Becoming You community. This podcast exists to help you think deeply about your purpose—and today, our host Suzy Welch is doing exactly that in one of her most reflective episodes yet.

Before turning to the four things she's happily thankful for right here and now, Suzy examines three significant mistakes she's only grown grateful for over time. A highly specialized (and utterly impractical) college major. Her painful first marriage. A spectacular termination. Three consequential missteps—and the wisdom each eventually revealed may not be what you'd anticipate.

This is an unusually candid conversation. The path to purpose, it turns out, isn't always paved with achievements. Sometimes it's forged through the decisions we initially wish we could undo.

This Thanksgiving, we're sitting with the paradox of gratitude—for the detours that redirected us, the lessons that only time could teach, and the unexpected places where meaning takes root.

Happy Thanksgiving. Let's keep becoming us, together.

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
Want more Becoming You? Check out the Becoming You book.
You are always growing and evolving and so are we. Sign up for the Becoming You newsletter for fresh new content in one tidy package.

You can follow and tag Suzy on:

• Instagram: @suzywelch
• Linkedin: @suzywelch
• TikTok: @suzywelch
• YouTube: @suzywelch_
• X: @SuzyWelch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It's time once again for a mailbag episode of Becoming You, in which host Suzy Welch tackles three "I feel stuck" moments that couldn't be more different—except they all demand the kind of honesty that stings a little before it sets you free.

First up: a stay-at-home mom who adores her kids but has completely lost herself in the process. Suzy unpacks the deep, painful ironies of motherhood and what it really means to reclaim your identity without guilt.

Next: a listener who wants permission to quit a job after just two months, citing her "values." With compassion—but also clarity—Suzy draws a crucial distinction between values and virtues, and gently pushes back on what's really happening here: breaking a contract, letting down a friend, and maybe engineering a little vacation time. "This is not about values," Suzy says. "This is about right and wrong." It's tough love, delivered with heart.

Finally: a 73-year-old listener asks whether Becoming You even applies in retirement. Suzy's answer? An emphatic yes. The clock isn't ticking backward, and purpose doesn't come with an expiration date. In fact, "third halfers" might be the most ideal Becoming You audience of all.

Plus, a final lightning-round question about Suzy's workplace pet peeves. Warning: a pun may be involved. Tune in to find out—and while you're at it, hear a few messages that may strike home, and heart.

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
Want more Becoming You? Check out the Becoming You book.
You are always growing and evolving and so are we. Sign up for the Becoming You newsletter for fresh new content in one tidy package.

You can follow and tag Suzy on:

• Instagram: @suzywelch
• Linkedin: @suzywelch
• TikTok: @suzywelch
• YouTube: @suzywelch_
• X: @SuzyWelch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Yes, they’re painful. But so is being unemployed.

First of all, surprise, this is a podcast that is, at its core, about ageism, a real and painful dynamic faced by way too many people in today’s hyper-fierce workforce. But in the course of coming up with solutions for fighting ageism, our host Suzy Welch realized her advice was something that applied to everyone. Because the five questions she wants you to ask yourself – and answer with brutal candor – are all about relevance, the greatest single competitive advantage you can take with you to an interview.

Each week, Becoming You endeavors to help listeners discover their purpose, at home, in life, in love, with careers. Today’s work-focused episode is possibly more intense than usual. OK, not possibly. It is. The questions it urges you to ask, and the tough-love commentary Suzy provides about them, may make you cringe. But as Suzy says, “Getting the job you love can sometimes feel like one big humiliation machine.” We cannot let that scare us off.

So take a deep breath, grab something to take notes, and get ready for what could be the most unexpected 30 minutes of job search advice you didn’t know you needed to hear, but did.

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
Want more Becoming You? Check out the Becoming You book.
You are always growing and evolving and so are we. Sign up for the Becoming You newsletter for fresh new content in one tidy package.

You can follow and tag Suzy on:

• Instagram: @suzywelch
• Linkedin: @suzywelch
• TikTok: @suzywelch
• YouTube: @suzywelch_
• X: @SuzyWelch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“You’ll be judged no matter what you do.”
“No one is coming to save you.”
“Most people secretly want you to fail.”

We’ve all heard the so-called hard truths about success—but are they actually true?

In this special Career Confidential edition of the Becoming You podcast, host Suzy Welch and her inimitable, sometimes-cohost Dustin Liu—associate director of the Initiative on Purpose and Flourishing—put twenty of life’s toughest “truths” on trial. One by one, they debate whether these cynical mantras are wisdom… or just noise.

It’s fast, funny, and fiercely honest—a lightning round of reality checks that might just change how you think about work, ambition, and what it really means to become you.

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
Want more Becoming You? Check out the Becoming You book.
You are always growing and evolving and so are we. Sign up for the Becoming You newsletter for fresh new content in one tidy package.

You can follow and tag Suzy on:

• Instagram: @suzywelch
• Linkedin: @suzywelch
• TikTok: @suzywelch
• YouTube: @suzywelch_
• X: @SuzyWelch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A Becoming You Conversation with the Icons Behind Excuse My Grandma.

This week on Becoming You, Suzy Welch welcomes one of social media’s most beloved cross-generational duos: Kim Murstein and her grandmother, Gail Rudnick — the stars behind Excuse My Grandma. Their humorous and heartfelt take on dating, modern life, and generational differences has captured millions of fans, and now they’re bringing that electric dynamic to a values conversation like no other.

Suzy invited Kim and Gail to take The Values Bridge, the science-based assessment at the heart of the Becoming You methodology. What follows is a candid, funny, and surprisingly emotional deep-dive into where their values align — and where they couldn’t be further apart. There are moments of honesty, discovery, and plenty of laughter as this duo talks through what truly matters to them.

Becoming You is a podcast about purpose — and how understanding our own values, and those of the people we love, can transform our relationships. Each week, Suzy brings warmth, candor, and years of experience helping people align their lives with who they really are.

This episode is a reminder that generational clashes don’t have to be battles — with the right language, they can become the bridges that unite us all.

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
Want more Becoming You? Check out the Becoming You book.
You are always growing and evolving and so are we. Sign up for the Becoming You newsletter for fresh new content in one tidy package.

You can follow and tag Suzy on:

• Instagram: @suzywelch
• Linkedin: @suzywelch
• TikTok: @suzywelch
• YouTube: @suzywelch_
• X: @SuzyWelch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A Special “Becoming Us” Episode with Erin and Abe Lichy

At its heart, Becoming You asks one big question: What should I do with my life? But sometimes that life is bound up with another’s — a marriage, a family, a partnership that tests where “you” end and “we” begin.

In this special “Becoming Us” episode, Real Housewives of New York star Erin Lichy and her husband, Abe, join Suzy Welch for a revealing, funny, and deeply human conversation about love, ambition, and identity. Guided by Suzy and the Values Bridge — the Becoming You method for uncovering what truly matters — the couple discovers how their shared and differing values shape their relationship in ways they hadn’t fully seen before.

With Suzy’s signature mix of empathy, insight, and candor, the conversation becomes something rare: an honest exploration of how two people can grow together without losing themselves. By the end, Erin and Abe — and everyone listening — see how understanding your values, and your partner’s, can turn even the hardest conversations into moments of connection and possibility.

If Becoming You helps you discover who you are, this episode shows how to stay true to that person inside the partnership that defines your life.

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
Want more Becoming You? Check out the Becoming You book.
You are always growing and evolving and so are we. Sign up for the Becoming You newsletter for fresh new content in one tidy package.

You can follow and tag Suzy on:

• Instagram: @suzywelch
• Linkedin: @suzywelch
• TikTok: @suzywelch
• YouTube: @suzywelch_
• X: @SuzyWelch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It can’t always be about Taylor—but on Becoming You, sometimes it has to be. Especially when she sings, “When I said I don’t believe in marriage, that was a lie.”

Because what other lies do we tell about love? And what do they reveal about how we live, decide, and grow?

In this week’s episode, host Suzy Welch tackles the ever-complicated terrain of dating, marriage, and divorce with cultural icon Lindsey Metselaar, whose long-running hit podcast We Met at Acme has made her an expert on modern relationships. Together, they dive into questions like: Who wants a romantic relationship more, men or women? Can sex save a marriage? What if he hates your family? And which professions are most—and least—interested in marriage?

It’s lively, honest, and sometimes raw. But beneath the laughter and stories runs a deeper question at the heart of Becoming You: How do we make choices about love that actually serve the lives we want to build?

Along the way, Suzy shares new data from Becoming You Labs about the state of Belovedness—the value that measures our desire for intimate partnership. The results will likely surprise you.

Because the lies we tell about love can be convincing. But the truth about who we are—and what we want—is waiting. Just press play.

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
Want more Becoming You? Check out the Becoming You book.
You are always growing and evolving and so are we. Sign up for the Becoming You newsletter for fresh new content in one tidy package.

You can follow and tag Suzy on:

• Instagram: @suzywelch
• Linkedin: @suzywelch
• TikTok: @suzywelch
• YouTube: @suzywelch_
• X: @SuzyWelch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What would you prefer to hear in life — a soft lie that makes you feel good but leaves you in the dark about something you’d be better off knowing, or straight-up honesty that may sting at first, but ultimately sets you straight? Let’s be real; it’s not even a choice. Everyone wants to know.

And yet…so many of us struggle with how to tell the truth. Like, really tell it, no fudging around the edges. We worry about seeming mean. We fear getting yelled at. Or we just don’t have the words we think we need.

In this blocking-and-tackling episode of Becoming You, host Suzy Welch has the antidote. It’s the OILS technique, a four-part system which she explains and then demonstrates — twice! — with the help of her daughter, Sophia, one of the podcast’s most popular returning guests. 

Becoming You is, at its heart, a podcast about discovering who you are and then crafting the journey to your purpose. But that path, Suzy notes, can only happen with truth-telling conversations. This episode takes on the “how” of them with a technique that’s simple, effective, and immediately applicable. You could, in fact, use it today. 

Tune in to listen, laugh, and learn. Telling the truth — your truth — may never be quite the same. 

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
Want more Becoming You? Check out the Becoming You book.
You are always growing and evolving and so are we. Sign up for the Becoming You newsletter for fresh new content in one tidy package.

You can follow and tag Suzy on:

• Instagram: @suzywelch
• Linkedin: @suzywelch
• TikTok: @suzywelch
• YouTube: @suzywelch_
• X: @SuzyWelch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Two percent. For job-seekers and hiring managers alike, that’s the number. The line in the sand. All you have to do is decide whether you want to be in it, or not. The consequences for your career, or your company, couldn’t be bigger.

On this week’s podcast, your host Suzy Welch dives into the research behind that number, reported in her Wall Street Journal op-ed and gathered at Becoming You Labs. In short: Only 2% of Gen Z hold the three values hiring managers want most: achievement, learning, and the love of work for work’s sake.

And yes, the responses to this finding have been…let’s just say, “opinionated.” Suzy reads and responds to some of the most heated comments and explores what all this means for careers, companies, and the tough choices we face when values clash. Tune in to answer the question for yourself, where do you land? And what your answer might mean for your future.

Finally, hear Suzy’s very personal reflections about how she is processing the firestorm around her Wall Street Journal piece. Without doubt, there’s been an avalanche of support. But there have been unsparing attacks in equal measure. Spoiler alert, Joan of Arc is invoked.

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
Want more Becoming You? Check out the Becoming You book.
You are always growing and evolving and so are we. Sign up for the Becoming You newsletter for fresh new content in one tidy package.

You can follow and tag Suzy on:

• Instagram: @suzywelch
• Linkedin: @suzywelch
• TikTok: @suzywelch
• YouTube: @suzywelch_
• X: @SuzyWelch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.