The Startup Chat with Steli and Hiten

090: How to Give Product Demos That Sell


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There is nothing more time wasting than a bad product demo. On today’s episode we tell you how to give a great product demo. So many times companies waste the time of the potential customers as well as their own. Product demos are not about presenting a scripted presentation, they are about showing the client what the product can do for them.
We offer a lot of insight on this subject and these points:
How not to waste their time
How use a glitch as a sale point
The importance of having a back-up plan
The optimal time for a demo
Steli has written a book on this subject and he is offering a free copy to anyone who sends him an email at [email protected]. It is collection of blog posts and you might find it useful for your next product demo.
We also want to invite you to a live The Startup Chat Q&A session if you happen to be in the Bay Area on March 31st. It will be in Palo Alto, CA 6:00-9:00 pm. If you are interested in attending you need to RSVP on our Facebook page. Just join our Facebook group.
It’s great to have such an incredible group of entrepreneurs out there making it happen every day.  We’d love to hear from you; please feel free to join our Facebook group and share your experiences, challenges, and motivation with us and the rest of Startup Chat community.
We appreciate having your email address at  The Startup Chat  because we’ll be sharing some special podcast episodes and other things exclusively with the people on our email list.  Click the link above and fill out the email address box to become part of the community today!
As always, you can hit us up on Twitter @Steli or @hnshah, #thestartupchat.
 
Steli Efti:  Hey, everyone. This is Steli Efti.
Hiten Shah:  And this is Hiten Shah.
Steli Efti:  And in today’s episode of The Startup Chat, we’re going to talk about product demos, the good, the bad, the ugly, things to avoid, things to do to stand out and succeed with it. But before we get into the episode, special announcement, if you haven’t heard it yet. There’s going to be a live event with Hiten and myself.
Hiten Shah:  In person.
Steli Efti:  Like physically?
Hiten Shah:  Yeah, physically.
Steli Efti:  You mean on Periscope?
Hiten Shah:  No, Palo Alto.
Steli Efti:  Like a Skype or something like that?
Hiten Shah:  No, no, no. In person. People are going to be sitting there and we’re going to be talking. They’re going to be watching us and heckling.
Steli Efti:  Wait. They’re going to be able to touch us?
Hiten Shah:  Yeah.
Steli Efti:  As in touch?
Hiten Shah:  Yeah, with their fingers.
Steli Efti:  Not the screen or their phone, us?
Hiten Shah:  No, us, yeah.
Steli Efti:  Wow, okay. So, we are doing a live event in person. It’s going to be in Palo Alto in the bay area. If you’re around on March 31st at 6:00 PM, you want to join us. We’re going to do a live Q&A episode of The Startup Chat.
Hiten Shah:  Yeah. And bring your questions. Make them good.
Steli Efti:  Bring your questions. Make them great and we’re going to have a fun time. We’re going to have beer and pizza and everything, but we have limited seats. So, because it’s physical and not on periscope, we need you to RSVP. Here’s how you do it. If you’re around in the bay area on March 31st from 6:00 to 9:00 PM in Palo Alto, you go to thestartupchat.com/fb for Facebook. You join the Facebook group if you’re not already part of it and the very first pinned post is giving you a link to RSVP. Do that right now. Pause the fucking episode, it’s just a podcast. Go do it to make sure that you can be there and then come back and listen to the rest of the episode.
Hiten Shah:  Yeah.
Steli Efti:  Fair enough? The funny thing is when I do this whole like “and ...
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The Startup Chat with Steli and HitenBy Steli Efti & Hiten Shah: Serial Entrepreneurs, Sales & Marketing Experts, Startup Investors & Advisors, CEOs running multi million dollar SaaS Startups

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