Will Harris, a sixth generation farmer, followed in the footsteps of his great-great-grandfather, his great-grandfather, his grandfather, and his father before him.

He also went to school for agriculture and he implemented everything he was taught there on his family’s farm.

But after 20+ years of doing this on his family’s farm, White Oaks Pastures, he had a gut instinct that this wasn’t the way to run things, despite everything he had been taught in school.

He followed his instincts and radically transformed his family’s farm going back to the methods his great-great-grandfather used.

And now Will Harris uses a regenerative agriculture approach on his farm, which benefits his animals, the environment, and the people on the farm and in the local community surrounding it.

Will explains why that is in this episode with Dr. Anthony Gustin and he also dives into how his farm went full circle -- from using industrialization and commoditization after WWII to taking a humane animal husbandry approach and focusing on environmental sustainability.

You’ll also hear more about how this approach isn’t the most profitable and why that doesn’t matter to Will.

Will also describes the issues he faced early on and why he continues to hit roadblocks despite doing the right thing.

If you’re not familiar with the term “greenwashing,” you’ll also discover what that is, why it’s so detrimental, and how big corporations are continuing to deceive people.

On top of being a sixth generation farmer, Will has become a leader in the humane animal husbandry and environmental sustainability space. 

He’s the immediate past President of the Board of Directors of Georgia Organics and the Beef Director of the American Grassfed Association.

Will was even selected as the 2011 Business Person of the year for Georgia.

And the reason he’s held such prestigious honors is because he’s not profit-driven, which you’ll hear more about when you tune in.

Will cares about keeping mother nature happy along with making sure his animals and the people surrounding them are taken care of properly.

When you tune in, you’ll discover why regenerative agriculture is so beneficial for the animals, the environment, and the people surrounding it.

Check out the episode now to learn more!