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Mack Hueber from Ayrloom shares the remarkable story of how a 114-year-old apple orchard transformed into New York's leading cannabis brand while navigating the complex regulatory landscape of hemp and THC beverages.

• Ayrloom emerged from Beak & Skiff, a century-old family-run apple orchard that expanded into cider, spirits, coffee, and eventually hemp and cannabis
• Mack explains how the company leverages its beverage production expertise to create innovative cannabis products like their signature Honeycrisp THC drink
• New York's cannabis regulations recently changed, potentially impacting over 100 dispensaries due to school/church proximity rules
• The three-tier distribution model in alcohol provides insights for how the cannabis beverage market might effectively develop
• Cannabis beverages are gaining mainstream acceptance with Mack noting they've gone from receiving hate mail to thank you notes
• Mack's leadership approach involves bringing in experts from outside cannabis who bring specialized knowledge while learning about the plant
• The future of cannabis beverages includes innovations like de-alcoholized hard cider infused with THC and CBC
• Mack remains optimistic about cannabis beverages, stating "the category is here to stay" and "we're still in the first inning"

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