August 26, 2020

099- Marketing with Jane Harrell

1 hour 27 minutes

Jane Harrell, President of 'cause Digital Marketing, joins the show to break down the marketing world in the pet care industry. Jane shares her passion to see people make money while changing the world, and the impact that both Covid-19 and the global discussion around racial justice have had on the pet care industry.

Topics on this episode:

Helping pet and socially focused businesses profit and change the world at the same time
What kind of data does she work with
How has marketing changed in the pet industry
How has Covid changed the market
How has the BLM movement changed the market
What are pet parents wanting these days

Main take away? You can run a profitable heart based business AND change the world for the better at the same time.

About our guest:

Jane's been rocking it out in the pet industry for 18+ years, leading content strategy and marketing as former Editor-in-Chief of IDEXX's Pet Health Network, Head of Consumer Communication for IDEXX, head of the consumer side of Petfinder.com, and with many other leading pet brands like Animal Planet and Petco. She's a regular industry speaker and has had work featured in AAHA Trends, DVM360, INC.com, SheKnows, Pets+ Magazine, The Humane Society of the United States and more.

As President of 'cause Digital Marketing, co-owner of Social Media for Animals and co-owner of Working with Dog, Jane's happy place is helping pet and socially focused businesses profit and change the world - at the same time. When not traveling and speaking, Jane lives in Maine with her loving partner, large brood of adopted pets and occasional foster child. In her "off" time, Jane enjoys gardening and doing volunteer wildlife transport for two local rehabs.

Links Cause Digital Marketing

Revenue Accelerating Tool

Read the full transcripts here

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