In today's episode, Stuart welcomes Emma Storey-Gordon. This is the first episode in a new series we're going to run occasionally called 'how I use social media'. First up, we have the amazing ESG. Emma is a personal trainer, online coach, nutritionist and educator. They discuss how she thinks about using social media, being 'salesy' on your socials, improving confidence as a creator, coming up with ideas, finding your content niche and more! Timestamps are below.

Timestamps:

• [03.30] - How she thinks about using social media as a fitness professional.
• [05.05] - Is social media her main form of marketing?
• [08.15] - Being 'salesy' on social media.
• [11.55] - Why ESG feels too many trainers are doing the same things on social media.
• [12.30] - Why there's an opportunity within the world of writing.
• [17.02] - Her social media content strategy.
• [18.30] - Why you should repost your content.
• [19.45] - Storing content ideas.
• [21.43] - Feeling confident in what you post.
• [29.25] - Clients don't need new info, they need reassurance.
• [30.32] - How she turns her ideas into pieces of content.
• [31.50] - Is she mindful of how she uses social media for mental health and productivity reasons?
• [37.05] - Finding what you're good at on social media.
• [39.25] - Having other methods to market your business than just social media.
• [41.45] - Showing skin as a female on social media?
• [47.25] - How her values and confidence as a coach have changed.

Find Out More About ESG:

• IG: https://www.instagram.com/esgfitness/

Find Out More About LTB:

• Website: https://liftthebar.com/
• IG: https://www.instagram.com/liftthebar/