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Research on GLP-1 use for PCOS
The importance of feeling understood in health support
Misconceptions about protein and gluconeogenesis
The psychological benefits of cold plunges and saunas
Impact of social media algorithms on women-owned businesses
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Balancing motherhood and entrepreneurship
The importance of authenticity and honesty
Navigating social media criticism and respect
Understanding the science of fat loss and debunking myths
Living intentionally and avoiding the 'fuck average' mentality
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Misconceptions about protein intake and health
The concept and impact of food noise
The importance of strength and muscle mass for longevity
Limitations of simple measures like grip strength
The role of reverse dieting in metabolic health
Misinterpretation of metabolic adaptation
Effective communication and branding in coaching
The influence of social media on nutrition beliefs
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00:00 Introduction and setting up your workspace
00:26 Emma's thoughts on big screens and work environment
01:28 Moving from in-person to online coaching
02:20 Balancing income and online business growth
03:14 Building for the business you want, not the one you have
04:10 Feasibility and financial planning for online coaching
05:06 The importance of taking your business seriously early on
06:20 Post content without expectations to learn and grow
07:17 Using trial reels and Facebook insights
08:47 Psychology of spending and social norms
10:11 Investment in mentorship versus holidays and weddings
13:00 Food noise, food reward, and certainty
14:17 Disordered eating, control, and food noise
15:42 Investment in yourself and readiness to change
17:37 Ambivalence in health and weight loss goals
19:00 GLP1s, binge eating, and restraint behaviors
23:40 Impact of GLP1s on food relationships and restraint
32:31 The role of protein intake and food noise
33:30 Marketing strategies for new coaches
35:22 Authenticity and showing your true self on social media
37:45 Sharing your stance and values in marketing
39:10 Balancing education and business growth on social media
41:36 Embracing mistakes and disagreement online
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