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What does effective leadership look like when you're running a small business? Claire and Maggie discuss the realities of business ownership, from knowing when to invest in systems and processes to building a business that reflects your values.
Whether you manage a team or work for yourself, this episode explores how to grow sustainably without adding unnecessary complexity.
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In this episode, Claire and Maggie explore how curiosity can help us move beyond self-blame and judgement. Together, they discuss the attribution trap, the impact of systemic barriers on behaviour and change, and why asking better questions can create more compassion, understanding and meaningful progress for both clients and coaches.
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Everyone talks about getting mums moving again postpartum, but what happens once they're back at work? In this episode, Maggie sits down with PT and mum-of-two Elle Brown to unpack the Motherhood Penalty and how it plays out in fitness spaces. They dig into the structural failings behind "busy mum" marketing, why individual PTs can't solve a systemic problem, and what real empowerment looks like when someone's stuck in a disempowering system. It's not a doom-and-gloom conversation, it's a celebration of how strong and resilient mums actually are, and a call for the industry (and policy) to catch up.
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Are you marketing your personal training business to people like you... or to the people you actually want to serve? In this episode, Claire and Maggie explore a common mistake many trainers make: assuming their clients think, act, and make decisions the same way they do. They discuss how this mindset can impact marketing, communication, and pricing, often leading trainers to undervalue their services and miss opportunities to connect with their ideal audience.
The conversation dives into understanding client motivations, gathering honest feedback, using client stories effectively, and building confidence in pricing based on value rather than assumptions. If you're a personal trainer looking to attract more of the right clients and charge with confidence, this episode is packed with practical insights to help you align your messaging, pricing, and business decisions with what your clients truly value.
What does it take to train clients outside the gym? In this episode, Claire and Maggie explore the realities of outdoor personal training, from navigating unpredictable weather and park distractions to creating engaging workouts with minimal equipment. Maggie shares how she built a successful outdoor PT business, attracted clients who love being active outdoors, and adapted sessions on the fly to make the most of any environment. Whether you're a trainer considering taking your sessions outside or simply curious about the benefits of outdoor fitness, this episode offers practical insights, business tips, and plenty of real-world experience.
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