In this day and age, technology is not anymore just about scaling a business. It is about the return on investment or value add it can provide. In the lending space, this means finding the technology that can make you efficient and scale through the amount of deal flow—a much-needed tool in this tight market. Dan Catinella has 20 years of experience in mortgage technology, focused on driving digital transformation through all lending channels. He joins David Lykken to share his insights on lenders leaning on technology, whether on a crutch or to be successful, given the current market conditions. As the Chief Lending Officer of Total Expert, Dan develops high-impact innovation strategies that align with the company's business goals and growth priorities. He dives deep into some of those, giving a glimpse of how they invest in customer intelligence and data mining. Plus, Dan also gives his advice to lenders on where to focus right now and how to break through the negativity with the ups and downs in the industry.