👉 Grow your bottom line: https://www.kynship.co/

If you’re listening to this, chances are you’ve hit a wall. Revenue has flatlined. What worked last year isn’t working now, and you’re wondering if you’ve maxed out your brand…

Here’s the thing most people won’t tell you: plateaus are actually normal. Most brands hit ceilings. The ones that break through do it by pulling the right growth levers at the right time.

What actually moves the needle versus what people think moves the needle are two very different things. So today, I want to give you 10 ways to break through a growth plateau. Not theory, not fluff, actual strategies that are working right now.

You’ll learn why fixing your unit economics is the first step before testing a single new channel or product, why retention is more powerful than acquisition and can drive 20 to 100% more profit, and how to grow in your weak area, whether that’s paid or organic.

If your brand is stuck but your foundation is solid, these are the levers that will actually move the needle.

Tune in now.

Key Takeaways:

1. 00:00 Intro
2. 01:12 Fix Your Unit Economics
3. 02:53 Use Retention as a Growth Lever
4. 04:20 Paid vs Organic: Grow In Your Weak Area
5. 06:29 Create Promotional Moments
6. 07:45 New Product Development
7. 09:16 Influencer Marketing and Events
8. 10:26 New Demand Gen Channels
9. 12:34 Create a Creative Machine That Runs Itself
10. 13:42 Retail and Wholesale Expansion
11. 15:13 Audit Your Customer Journey
12. 16:28 Recap and Outro

Additional Resources:

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick

👉 Taylor: https://x.com/TaylorLagace

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.

Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.

So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you.

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533