The PPC Den: Amazon PPC Advertising Mastery

10 Steps to Maximize Amazon FBA Inventory Limits

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Disclaimer: Do not listen to this episode at double the speed or you will miss valuable acronyms, definitions, and equations. You’ve been warned!

If you’re like the Ad Badger App client who recently requested a feature that stops bids when a product goes out of inventory, we have an alternative solution: don’t go out of stock in the first place. If this sounds easier said than done, it’s not; it’s just a matter of doing it. How?-- By listening to Blair Forrest of AMZ Prep’s 10 ways to be an inventory planning expert now. Boom.

We’ll see you in The PPC Den!

Highlights

  • 0:00 Intro– Don’t go out of stock in the first place!
  • 3:55 Drive more sales– PPC & external traffic
  • 8:40 Create more frequent inbound shipments to Amazon
  • 10:50 Use preferred carriers for faster transit times
  • 16:18 Reduce excess inventory
  • 18:40 Fix stranded inventory
  • 20:52 Prioritize keeping popular products in stocks
  • 24:40 Be aggressive when launching new products
  • 27:52 Avoid long-term storage fees
  • 29:51 Enable Amazon FBM for a percentage of the catalog
  • 32:11 Close off inbound shipments pending for inbound performances
  • 34:28 Outro – Main takeaways

    • If you like what you hear, please give The PPC Den a 5-star review and share it with your friends!

    Resources & Links

    • Where to find Blair Forrest, AMZ Prep
    • Where to find the graphic Blair mentions (scroll down)
    • How to Send Google Ads Traffic to Your Amazon Listing 
    • How Do I Perfect My Amazon Inventory Management?
    • Blair’s LinkedIn
    • Steven Pope, My Amazon Guy
    • Never miss the latest in Amazon PPC tips and best practices
    • All our episodes and show notes
    • Get a product tour of Ad Badger

      • -

      Host and Executive Producer: Michael Erickson Facchin

      Guest Co-Host: Blair Forrest

      Senior Producer: Nancy Lili Gonzalez

      Video and Audio Editor: Pedro Moreno

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