Troy Bockelmann is an analyst with CattleFax. He joins me to discuss beef, of course, along with a whole bunch of other stuff. We talk consumption numbers and trends in beef, pork and poultry, and what a cattle cycle is. Did you know 40% of beef produced goes to burger? Or that pork consumption faces resistance when we get over 52 pounds per person? What’s the marketing angle for beef, and will it go away due to plant based meat, or will it expand with grass fed offerings? You’ll like this discussion!