If you listened to episode #84 of the podcast, titled The Super Surprise, then you know how my wife and I love to orchestrate a super surprise for somebody that we love, whether it’s a family member or a friend, and create an amazing experience for them.

This time we teamed up with my sister and brother-in-law to do another super surprise as an early Christmas present for my parents. My parents are huge Toronto Raptors fans, and I saw an opportunity to get courtside tickets for the game.

I love being a buyer as much as I love being a seller. After purchasing the tickets, I landed on a thank you page that sent my mind swirling. It had a really simple offer that said, “Thank you for your purchase. Your purchase unlocks a free trial from Harry’s Razors. Get a razor five-blade cartridge and shave gel for just $3 shipping. Learn more.” Instead of just saying, “Hey, thank you for your purchase”, they found a way to continue the relationship.

There is real estate that you and I have in this virtual world of ours that we are not utilizing. In this episode, I am going to give you three areas of opportunity on thank you pages that I want you to think about and leverage.

 

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