I love working with super smart clients, especially those who understand numbers. 

We can typically make progress more quickly when the client comes in with a fundamental understanding of how numbers work. 

But the reality is that it can be really challenging to sell to leads who have a fundamental understanding of numbers, particularly people like engineers or people with MBAs and degrees like that. 

But you still have to sell to them. 

In today's episode of the CFO Report, I'm going to walk you through exactly how I sell to people 

that are already strong with numbers, and I will give you some specific guidance on how to do it when working with confident alpha males. 

Let's dive in. 

_________________________

Interested in hiring MY firm to be your Fractional CFO?
https://www.kfesolutions.com

CHECK OUT MY FREE WEEKLY NEWSLETTER - 
😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -
https://cfo.thecfoaccelerator.com/newsletter

MY FREE ONLINE COURSE:
💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients https://cfo.thecfoaccelerator.com/sales

MY FRACTIONAL CFO PROGRAMS:
👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle
👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy 

📚 Have clients that need bookkeeping? Trust the bookkeeping firm we trust.
Click here to learn more about Decimal

MY FAVORITE FIRM TECH: 
✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon
✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv 

MY KEY LINKS
🌎 Website - https://www.thecfoaccelerator.com
👋 LinkedIn -  https://www.linkedin.com/iammichaelking

WHO AM I?

I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent nearly a decade scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that Fractional CFOs can have for their clients, their families, and themselves.

Now, I help other Fractional CFOs learn how to scale their firms and maximize their own impact!

PS - Some of the links in this description are affiliate links that I get kickbacks from 😀