https://www.youtube.com/watch?v=r6TdUunLask
https://open.spotify.com/episode/0a1JMPvXGUGhD6A8gC7E8m
Influence is earned long before numbers hit the board pack. In this episode, Catherine Clark, GrowCFO Mentor, reframes influence as the practical outcome of deliberate connection. She and host Kevin Appleby unpack how remote and hybrid work have thinned everyday rapport, making it harder for finance leaders to shape decisions, mobilize teams, and retain talent. Their premise is simple: influence compounds when CFOs intentionally build trust, recognition, and emotionally intelligent dialogue across stakeholders.
Catherine offers a playbook for finance leaders to operationalize connection: stakeholder mapping early and often, creating unstructured time for human conversation, signaling appreciation consistently, and showing up with presence—even through a screen. The episode highlights how small, repeated behaviors (gratitude, active listening, regular check-ins) turn into strategic leverage: faster alignment, better decision inclusion, higher engagement, and materially improved performance environments for finance teams and their partners.
Key topics covered:
Why remote/hybrid erodes spontaneous trust, and how CFOs can rebuild it with intentional routinesStakeholder mapping and early relationship-building as core influence mechanics, not “nice to havesRecognition and gratitude as low-cost, high-impact leadership signals that boost engagement and retentionEmotional connection and presence (active listening, curiosity) driving performance and decision qualityPractical cadence: unstructured touchpoints, pre-alignment conversations, and regular reconnection ritualsCultivating a culture of connection—small, repeatable behaviors that scale influence across the organizationLinks
Catherine Clark on LinkedInKevin Appleby on LinkedInGrowCFO MentoringTimestamps
04:14 Remote/hybrid realities: the connection gap and its impact on leadership/retention12:00 Relationship strategy: stakeholder mapping and early outreach to accelerate trust27:42 Recognition and gratitude as influence multipliers35:31 Emotional connection, interference removal, and performance outcomes44:48 Building an organizational culture of connection and shared values46:37 Final actions: small, consistent behaviors that compound into influenceWant to go deeper?
Catherine Clark isn’t just a podcast guest — she’s GrowCFO’s Lead CFO Mentor and one of our most in-demand mentors, consistently rated highly for her ability to help first-time CFOs build confidence, influence, and strategic presence.
👉 Learn more about Catherine and her mentoring approach
https://www.growcfo.net/mentors/catherine-clark/
If you’re stepping into your first CFO role — or preparing for one — Catherine also leads the GrowCFO CFO Program, a 12-month development journey designed specifically for first-time CFOs who want to:
Strengthen executive presence and board-level influenceBuild confidence in high-stakes decision-makingShift from technical excellence to strategic leadership👉 Explore the CFO Program
https://www.growcfo.net/cfo-program/
Find out more about GrowCFO
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