Launching a new business. It's one of the most exhilarating, scary and out-of-your-comfort-zone rollercoaster rides any solopreneur will take on. It's a process we all must navigate to achieve any level of success in our work.

And yet there are ways to mitigate the risks, to steady your rollercoaster ride and still enjoy everything it offers. Joining us to talk about how to do just that is our very own SoloLab member and serial solopreneur, Simon Knapp of CherishedIdeas.com.

More About This Show

Though Cherished Ideas is his newest creation, Simon is no stranger to the world of business launches. Starting at the tender age of 12, Simon has been seeing people's problems and crafting ventures to provide solutions to them. Cherished Ideas is his latest.

In this episode, Simon talks about his early failures which he has simply turned into data and how that data has aided him while developing and releasing Cherished Ideas. We also get into what it's like to leave the regular 9 to 5 world, Simon's favorite and least favorite aspects of being a commercial airline pilot and what really has fueled his solopreneur passions as well as the impetus behind Cherished Ideas.

You'll also discover things like:

* What he did - the first thing he did - to get started with Cherished Ideas

* Why you should run with an idea even if it already successfully exists in the marketplace today.

* The lessons from Dollar Shave Club that you can apply to your business.

* What is wireframing?

* Why borrowing from your competitors is a great way to develop your business.

* The pain points of being a freelancer and how Cherished Ideas alleviate them.

Throughout this episode, you'll hear Simon and I talk about the development, building and execution of Cherished Ideas. But what I want you to also listen for is this: you can do everything he has done to successfully launch YOUR next endeavor. Listen for the steps he's taken, the fears he's squared off with, and the hurdles he's jumped to launch Cherished Ideas today.

There is an abundance of information in this show and all of it can be applied to your business, whatever your industry. Also listen for his timeline and how he took knowledge from previous experiences and applied it to the launch of Cherished Ideas so he could shorten his learning curve.

Again, there's so much information here. Listen a few times or get out your Evernote or your notepad and take notes! And when you're done, let us know in the comments what you've learned and how you're applying it to your next launch.

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Episode Resources

Cherished Ideas

Cherished Ideas on Facebook

Cherished Ideas on Twitter

SoloLab - A Unique Mastermind

Balsamiq

Dollar Shave Club

Joel Comm

Amy Porterfield