"This is an obligation, not an option"

This is a mindset that every entrepreneur has to have but the reality is most entrepreneurs and most people get scared to death of going out there and negotiating on price. 

 

The reality is that the price that you see on the shelves is everybody else's price and using one of the three strategies in this podcast, we need to find out what is your price. 

 

Once you've listened to this, you will understand that negotiate everything is not an option, it's an obligation and you want to share this recording and this podcast episode with every single person in your businesses and your team and you will achieve between a 30% and 100% increase in profitability in many cases just by changing your mindset and negotiating everything.

 

Success and failure are both very predictable.

 

I hope you enjoy.

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